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'Gamers are part of our creative process' - Activision's Eric Hirshberg

The Activision CEO on rescuing Call of Duty, re-launching Destiny's and what comes next for Skylanders.

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gamesindustry.biz
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PapaBop1576d ago

Of course gamers are a part of their creative process.. creatively finding new ways to milk them.

Princess_Pilfer1576d ago

Which, sadly, works because their customers are too stupid, ignorant or weak to take a stand and refuse to buy their stuff until they change.

peppeaccardo1576d ago

He meant "revenue process" ... :) ... I for once not buying any CoD crap right after Modern Warfare and sticking to it.

TheOttomatic911576d ago

No shit but we are apart of financial success or failure I certainly hope you haven't forgotten that Eric.