Phil Spencer pledges support to the Japanese gaming community, and talks about the Xbox One X launch in the country.
But Japan has already given up on Xbox Phil
This is part of the spinning and stupidity why Xbox is in the state it is in. Same sort of mentality why Xbox doesn't have any exclusive games. I like Xbox and the days of the exclusive games but Microsoft doesn't believe in their games so it's why they've been canceling games shutting down studios. I just don't understand how Sony releases so many exclusive games generation after generation but Microsoft stopped years ago. I don't understand why Microsoft did t have a lot of 4k Xbox exclusives ready to show on Scorpio last e3. When people talk about graphically advanced games most people will be thinking about games like the order 1886, uncharted 4, driveclub, and a few other PlayStation exclusive. How did Microsoft talk all sorts of rubbish about the ps4 pro being weak but the system has the best looking games
"I just don't understand how Sony releases so many exclusive games generation after generation but Microsoft stopped years ago. " MSOFT got so into 3rd party being the source of the 360's success they felt they didn't have to invest in their 1st/2nd party studios.
Phil, you're not going to be able to sell your machine in Japan with no games. WAKE UP!
@nevin Correct. Thats always been xbox's game plan. That is exactely why they tend to not have any major exclusives in the second half of any generation. This LIP SERVICE strategy of MS is really not working for them. They should TAKE the money they spend on PR, and invest it in games. For example, What the fudge is all this "i'll never let go jack/japan" business?? Just make a japanese game already. No need to talk about it.
MS continues to pull out when sales are not the next big franchise. They tried with the Xbox 360 early on, trying to get the guy from Final Fantasy, got other excluive Japan deals but the Japanese gamer did not bite. They simply did not care about the Xbox and likely never will. Japan has changed over the years as we can see by the PS4 sales. It's tracking less than the PS3 did, so obviously that market has changed and I imagine Switch will be the major seller. It's portable and Nintendo remains very focused on the Japan region, more so than Sony because Sony sees the world market more than Nintendo.
What's the point if they only sell 100-200 consoles per week. Unless Microsoft starts investing heavily on exclusive JRPG's and other Japanese games, they might as well forget Japan. Japanese sure aren't going to purchase the Xbox for multiplatform games...
They need a presence in Japan to get what Japanese support they can. While this may not be that big of a deal in Japan itself, Japan is still one of the largest development providers for much of asia. Since in asia, MS does better, they need to keep up with Japan for that market.
If MS were serious about Japanese support they should have funded Kamiya/Scalebound and Sakaguchi/Mistwalker. Talk is cheap Phil. You've had two big names/developers approach you with exclusives in this gen and last and twiddled your thumbs.
When I saw the demo of Scalebound I was impressed until I heard the cringeworthy DudeBro voice acting.
You will never give up? Then how about you start trying with your efforts in Japan, Phil
Xbox japan support we know the whole issue that there system doesn't sell as much so it gets less support. Sony and Nintendo dont have the issue due to them both being Japanese companies. Out of the over 42 countries there literally is only Japan that Microsoft does not get as much support from third parties compared to there competition. http://www.xbox.com/en-US/l... To say stuff like "start trying" is really crazy. There are no third party games in those 41 territories that dont have there games on Xbox One.
You can't take these commenters seriously, these guy are full of it.
OK, well that link is great, but it doesn't actually support your argument. How is Xbox doing in those other countries? About the only ones we ever hear about are the US, UK, Japan, sometimes europe, and Australia. Most of those other countries don't even get as much 3rd party support because they don't have much of a development community. How much 3rd party support exists for MS in those other countries, and how does the market react to the Xbox brand in general?
I will never give up on Salma Hayek.
With u buddy but lets be honest, gravity took its toll...
Honestly, they tried pretty hard last gen. They had Blue Dragon, Lost Odyssey, Tales of Vesparia, Monster Hunter Frontier, 99 Nights, Star Ocean Last Hope, The Last Remnant, Dead Rising. Microsoft also offered a tiny licensing fee to make games for the 360, so that's why we saw a ton of awesome bullet hell games on 360. Other games like Lost Planet and didn't hit the PS3 til later. The 360 had plenty going for it, but the failure rate sunk its chances in Japan, and the brand's chances. If i was MS, i'd fund Japanese exclusives if they appealed to the west, like Ninja Gaiden did on Xbox back in the day. But i wouldn't push for success in Japan - its a lost cause.
They were going strong at the start of the 360. I think they just stopped too soon. It takes years on unfailing support to break into a market with an entrenched leader, and at the time they were the underdog in terms of brand recognition, particularly in countries outside the UK and US. When Sony entered they came in at the right time, because Sega was on the way out, and Nintendo was pretty stalwart on their media which wasn't that beneficial for publishers. Sony made the right moves then, and it all just kind of came together. They kept up with their support though, and became the brand they are today. MS seems to go through the motions, but they never really had that time when they were coming in at just the right time. The PS3 being $500-600 was probably the best thing Sony could have done for MS last gen. It allowed them to compete, and they managed to have compelling games to draw gamers attention. Now, they just seem to be relying on name recognition which appears to not be as strong as once thought, more power, and some promises of support which don't seem to come, or have alternative ways to play those same games.
Xbox gave up on japan after the fallout from level 5 and platinum games. I admire that he thinks theres a chance for the xbox there but honestly there really isnt. They need to focus on the west and try beat Sony. Right now in asian its between nintendo and sony
I think they just need to stop saying how they will continue to support Japan, or say stuff like "I will never give up on Japan", and just support Japan. Their install base there isn't so large that they need to impress them, they need to impress those people who aren't on board. You do that with games, not platitudes.....particularly platitudes they've said before, and keep going back and forth on just how much they will support Japan. All their efforts seem like half efforts, and that doesn't get the buyer on board. Constantly backing out of strong support after it doesn't go well doesn't build trust even if they start bringing games. It takes years to build that kind of customer respect, and MS has probably done more harm to their name in Japan through their wishy washy support, thus making it even harder to convince people they're being sincere.
What happened with Level 5?
@concertoine Microsoft had a deal with them for a game that later was canned. Ever since then, they stopped supporting xbox. Wont be surpised if platinum gaes does the same
Hmm well maybe if Xbox ever manages to sell more than a few hundred consoles per month in the entire country they will take you seriously. But probably not.
Phil...it's never too late for now http://mbablogs.anderson.uc...
Phil Spencer had certain japanese games on stage at E3 so his statement holds true. But its Japan its not like you can change a single territory to start selling games highly on xbox. For starters Japan dominates in mobile gaming and is a much smaller market next to North America and Europe because of how far the west has dominated traditional gaming. Microsoft dont have to sweat japan its just one country. Even there competition sold over 55 million consoles in western territories. That says it all.
The problem is the numbers. The low numbers they sell are so low you can't blame mobile becausethey haven't match the first week of sales from the 360 in Japan yet... In three years. No one does that bad.
Their problem is is that they start support, then drop it when it doesn't go well. They've done it several times now. After a while, people just stop caring, making it even harder the next time they try. MS just has to show continuous support. It'll take time, but if they do well, they can reap the rewards. They just have to weather the storm. MS doesn't have to "sweat" Japan, but Japan is the 3rd largest gaming market, behind China and US. While they can obviously survive without it, no doubt MS wants a piece of that pie.
@rainslacker UK and Germany are both bigger markets than Japan. If you are talking about a market for PlayStation, Nintendo and Xbox consoles and games then Europe is a bigger market than China.
@pumblechook When it comes to overall game industry revenue, Japan is the 3rd largest market in the world. Europe as a whole is a larger market, but Europe is divided into several regions. No one country or region in Europe is larger than the Japan market. Japan does about half the revenue of the US alone. Considering the disparity in population between the US and Japan, they are a very good market to try and have a good presence in.
Why you paid a visit to Japan few months ago, Phil? You said it was a great trip to people who asked you how was in Japan, Phil. So, you fooled people, Phil! http://i.imgur.com/nnN4Z1x....
How? They showed some Japanese games during the press conference. So it must have went well.
Previous DBZs sequels already were on Xbone. How trip could went well by showing games that already were on Xbone and announce nothing new? Yep, Phil fooled people.
Phil why do you remind me of a spiky haired orange ninja, with that phrase? Seriously just give up Japan
Bruv I swear your comments stress me out
I stopped reading his comments ages go. Barely English.
Phil is just reminding me of Naruto Uzumaki over here with that I'm going to be hokage and bring peace to ninja world without knowing how to do it = Xbox being successful and being leader worldwide ; Pain = Sony was right you need formulate effective strategy to cater to all ninja villages = countries taste and interest . Jeez Phil you got to be realistic here.
If GaaS is your way of doing things Phil then it won't work out at least not on consoles.
he is delusional. speaking nonsense all the time. biggest idiot in the company right now. even Don Mattrick looks like brain tower :/
Yup. I believe he will be the one who will complete to destroy xbox as a console.
Doubt that. MS would get rid of him before that happens. Who to replace him with though? Another extreme business minded person like Mattrick, or another "Super Gamer" like Spencer? Seems they went from one end of the spectrum to another. Maybe find something in the middle. preferably someone who doesn't just say what he thinks people want to hear, and instead actually shows(and hopefully deliver) what people want to see.
Haven't seen that much of spencer "the super gamer". Games output and overall quality (outside their main franchises halo, gears and forza) is at an alarming rate, their announced games outside of the above mentioned franchises scream of low budget and rather focusing on bc games while mentioning that he is uncertain about the future of sp games even if he is a position to let actually worthwile sp games be developed, wouldn't expect that from someone who acts like he really cares about games. Or spencer would like to do more but he's (xbox division) beeing held on a short leash by higher ups @microsoft. I don't know but i can't imagine xbox in its current state going on for many years to come, especially with their strong main competitor sony and the (seemingly) revived nintendo on the market. Anyway it will be thrilling to see how ms reacts, depending on how x1x will be received among gamers. Could imagine a success or fail of the console could determine the future of the xbox brand as a whole.
I'd love to see Aaron Greenberg get promoted to head of Xbox. He talks a good game /s
Wake me up when Xbox One sells more than 100K in Japan
where's the link to his comment? I just wanna read that.
The interview was from the print magazine Famitsu.
http://www.play-asia.com/ph... i found it translated
That interview is from 2016.
Don't Stop Believin'. LOL! https://www.youtube.com/wat...
I wouldn't if I were Microsoft if they want it they would have to order it only if Americans was like that towards Japan or any other country game companies this would be a different ball game
Is that why IPones are a success in Japan? I didn't know that was Japanese too. What does Xbox offer to a japanese gamer? You're ignoring the reality that Xbox doesn't offer what japaness gamers want but for some very odd reason, you seem to think it's a Japan vs America bs.
Must be heartwarming to their 1 fan there
From what I understand, having heard it from a report on a reporter asking in Japanese forums about how they feel about the Xbox, it seems the system isn't hated there, or loved, it's just there. So they're mostly indifferent. Those that do have it are mostly those who are into the niche, and just buy multiple systems to cover it all, or collectors. They generally aren't buying them for 3rd party games like we have in other countries, because they're more likely to have another system to play on. So, if MS actually does support their system, I'm sure the majority of those few people that have them in Japan should be happy.:) I've also heard that some of their sales are to Americans who live in Japan, but I don't know the mix. Obviously this was all anecdotal type of generalizations, but seems pretty reasonable.
Go big or go home.
He's Lying. Japan means nothing for Xbox. MS don't care about Japan anymore, (or gaming in fact) they just want you to have their machine on your room, in order for you to use it there... Gaming is just too risky, it's really hard supporting games like The Last Guardian or Lost Odyssey... So they are going to do the bare minimum... They are selling at a good price a powerful console that would be able to output a solid performance and also do all the things they want you to do through the console. And they are leaving the development of games to EA, Ubi and Activision, Rockstar, Bio... AAA's throw some indies to the combo... And yup, that's Xbox these days
Publish Lost Odyssey 2 and just call it a day.
Let's go Xbox nation!! No issues on my end with Microsoft or [email protected]
Thats another fat lie... If the xb1x flops and what i mean by flops (ends up as the same price as the pro and still cant compete with the base ps4 let alone pro) there will be no xbox1 y or z 😂 . Scorpio (xb1x) needs to be ms's swan song like nintendos switch, because if not... Tbh ill be a lil sad to only see nintendo and sony consoles... But at least all you xfags will go poof so theres that 😂
Thats nice. Xbox is my preferred console, but "IF" Xbox is ever going to make any major headway in Japan, they will need to purchase a proven high end Japanese property endeared to Japanese gamers as well as release more than a handful of Japanese oriented RPG's. An uphill battle but if taken seriously MS could put a dent in that market. They just need to take it very seriously.
"Never gonna give you up, never gonna let you down!"
Never say never, MS has done a lot in Japan. Had a contest were they flew a bunch of fans for a full paid trip to Hawaii. Opened a Xbox store in Shibuya during the 360 era which they held events there. Japan is notoriously fickle bunch when it comes to foreign brands. They love their mobiles and arcades, the Switch is already over a million. Glad to here they aren't giving up.
I don't think they have an issue with foreign brands. Apple and the iPhone are really popular in Japan, many international fashion brands are popular over there too. I think the issue is that the Japanese are really picky, especially the gamers. The PS4 did well in japan but took a while to even reach 1 million, consoles in Japan recently have sold less when compared to many years ago. Japan is mainly a handheld/portable market right now.
I want someone to make a reck roll video where the singer's face is replaced with Phil's And the Japan flag is in the back
Then why do you continue to put no effort in the market? Have you seen what it is like in video game stores/sections? You are a tiny hidden shelf hidden behind Nintendo and PS merchandise. Where are those retail deals to advertise your product? Have you noticed how many JP developed games you have made recently? Zero. How about the constant stream of quality JP exclusives on PS4 you make zero efforts to get them on your platform? How about that presence at TGS? Oh you did not attend it. Phil you speak things people want to hear but continue to do nothing to back it all up. Xbox will never gain a presence in JP, because you and everyone else knows it would take a lot of money and at this point would probably take an irrational amount to 'bribe' a publisher to focus on 30M people over 60M people. That is why you focus on things that would only hurt the competition and help grow your market share and focus on indie games with timed launches.
I'm reading Phil's saying like Rick Ashley is singing his most known song... What a Troll!
Buy capcom and level5 and you fix xbox in japan Or buy only monster hunter and yokai watch franchises And make a xbox one switch Sold Win a market requires BILLIONS in investments If you think it doesnt worth for a tiny market so get out, its a shame to sell only 400 units/month Distribution and marketing $$$ to sell so low
*2ch ｗｗｗｗｗｗｗｗｗｗｗｗ -ing in the distance*
it isnt hard to please japan players just sell them a crapy weeb game they will eat it up. sword art online game rpg or those hentai themed games and they are in
Scalebound says hello Phil. You gave up on that one.