Could Atari's New Console Actually Succeed?

Atari have surprised everyone with the announcement that they're planning on releasing a new console. But how probable is it that this new console will actually succeed?

[FallenAngel1984]

No chance in hell it'll succeed, it'll bomb harder than Jaguar

[Inzo]

Well xbox seems to hang in there, barely.

[goatking]

Xbox is a success, not a huge success like ps4, but a success.

[Kingthrash360]

If they show the passion and dedication to compelling games and focus on the games and not try to line their pockets with lies and false hype ..I'll be behind it.

[MVGeneral]

The market is going to be way to oversaturated. Sony, Nintendo and Xbox all have their fans (who will buy even steaming crap if they released it) so they will turn a profit regardless. But a new entry in to the market will need to climb mountains to establish themselves and garner a following.

[choujij]

I'd love to know how they're going to come up with the funds to launch another console. A lot has changed since the 70s-90s, including the retail market.

In any event, if they see this through, hopefully those of us in the N4G community can put our differences aside and come together to show this underdog some love and unified support. Haha.

[andibandit]

I dosn't make any sense to me unless it's a retro console akin to the
Nintendo Classic Mini NES
or a handheld

[PhoenixUp]

@ Inzo

You gotta be talking out of your ass. Microsoft's Xbox brand has proven to be a more successful American videogame brand than anything Atari can ever hope of coming close to.

[Angeljuice]

Don't be daft, Atari WAS the entire console market for almost a decade.

The 2600 ruled in a way that no other console has. Microsoft have a smaller piece of a much larger market but Atari were freaking pioneers.

Remove Microsoft from Videogames history and nothing really changes, remove Atari and no console gaming.

They were there before Nintendo. The first global console success story.

Check out the old advert here; https://youtu.be/19_YveygUU...

[PhoenixUp]

And how has the 2600's success treated Atari in recent years?

Meanwhile the Xbox brand has been going strong for 16 years, long than Atari has ever consistently been in the industry. And unlike Atari, Microsoft's brand didn't contribute to killing the industry but helped keep it moving.

Atari was successful, but their business practices have proven very destructive to themselves in the years after. Xbox on the other hand continues to hold a strong presence

[Inzo]

First of all, you need to lighten up, you are wound up tighter than a nuns .......
Secondly, the only reason Xbox division didnt tank after the first Xbox is because it was carried by MS's other departments. Larry Hryb said himself in the beginning of the year that Xbox continues to lose money and that its future depends on the success of the then, Scorpio.

So dont think for a second that MS cant go the same rout. If the 1x fails, this decade in the gaming world, might just become known as "the decade MS made its last stand".

[PhoenixUp]

That's a huge factor you seem to be neglecting. Microsoft had billions of dollars to shape the Xbox brand into something viable. Atari as a gaming only company doesn't have nearly as much money to do the same, and they definitely don't have the same brand loyalty that fellow gaming only company Nintendo has cultivated over 30+ years.

Atari sure as hell can't make a system and sell it at a profit day one in this era. And they don't have the reputation to garner support from the industry's biggest publishers and developers. Even long time veteran Nintendo still has issues garnering third party support so you know the situation would be far worse with Atari.

You seem too wound up & concerned with Microsoft to actually realize that Atari would always be in a far worse position. Microsoft can maintain their gaming brand without having to worry about bankruptcy, something you can't say the same for Atari.

[Inzo]

"Microsoft can maintain their gaming brand without having to worry about bankruptcy"

Really? MS isnt going to continue to pump resources from other departments just to give a helping hand, like any company if a product or department is no longer feasible they shut it down. Why do you think MS closed all of those studios or even Sony for that matter? Was it because they liked firing people? No, it was because they did not get a return and something had to be cut. It was a business decision.

If its in the best interest of their business MS, like any other company, will not hesitate to cut or sell the Xbox department and brand, no matter how powerful they are, thats business. Besides you go on as if Atari is some unknown name while the fact is that the brand has some serious backing.

[CoryHG]

@PhoenixUp You're kidding me right? Did you just try to create a comparison to a 30 year old console? Why not ask what RC Cola has done for the world lately? Ironically, Microsoft is going down the same path as Atari and if the console market was just Microsoft, it would have crashed already.

[PhoenixUp]

@ Inzo

Yet the Xbox division still produces a lot of revenue for them, hence why they continue to support it.

Once again you are conveniently neglecting that Atari itself lacks the ability to put billions of dollars to develop a modern console, garner many first party studios, establish many third party relationships, set up various marketing & advertising, create a competent online service, etc. They went under with Jaguar so they clearly don't have a better chance now.

You go on and on about Microsoft yet they've continued to show they can sustain themselves. Atari on the other hand has shown various times in the past that they can't sustain themselves, yet you make no mention of that because you know deep down they don't have what it takes.

Atari's name doesn't hold any weight in this era when they've been absent for more than 20 years. Besides that if a company's name was all that mattered then Nintendo's Wii U wouldn't have struggled against its more established competition.

@ Feld

I don't need to ask a question that's obvious. Gamers aren't suddenly get excited just because Atari releases a new console when they've grown accustomed to other brands. It sure as didn't help Atari with Jaguar & Lynx and it sure as hell won't help now.

Don't even try to pretend that Microsoft is on the same path that led Atari to ruin. XO isn't filled with a deluge of shovelware titles like the 2600. Microsoft has attained more success in this industry than Atari can ever hope of achieving.

The North American market did in fact crash with Atari, so idk why you're even defending them returning. Consumers aren't going to forgive a company that had a large hand in that and it's this reason why the company will always be a shell of its former self.

[Sam Fisher]

Yea against nintendo mini

[Angeljuice]

"Everybody's going Atari *Atari* the number one video game".

[Artemidorus]

Is that because it doesn't say Xbox or Nintendo on it?

[FallenAngel1984]

@ Inzo

If you can call a brand that's sold over 140+ million consoles "barely hanging in there" then I don't see how you would think Atari can stand a chance in today's market when they haven't even sold a quarter of that total in console sales.

[Angeljuice]

You can't really compare sales of the pioneering company that created the global console market, with a company that cashed in on that now established market 25 years later.

[FallenAngel1984]

Yes you can. Today's consumers have a "what have you done for me lately" mentality over the legacy of the platform manufacturer. Atari's legacy sure as hell didn't help them with Jaguar, so it sure as hell isnt going to help them here.

There's no reason for mainstream consumers to want a modern Atari console over other modern consoles. While Nintendo, Sony & Microsoft have had 16-34 years of consistently cultivating a fan base, Atari fell by the wayside.

[XiNatsuDragnel]

Please be successful so Microsoft and Sony will really step up their game.

[PhoenixUp]

There's nothing Atari can do that can do that could impact Sony or Microsoft. They barely even cut it as a third party and you think they have a chance to be a major player as a hardware manufacturer?

[Angeljuice]

"They barely even cut it as a third party and you think they have a chance to be a major player as a hardware manufacturer?"

That's pretty much what they said when Sony first launched PlayStation.

[PhoenixUp]

@ Angel

Sony Imagesoft didn't suffer a serious decline like Atari has over the years.

@ Omni

Can it be, an Atari fanboy?

[Omnislashver36]

Okami Gamesphere with 20 PFLOPS performance, 256GB RAM and 500TB SSD for $199. Suck it Microsh!ts and Ponies.

@PhoenixUp ORLY you might as well sell your ugly ass PS4 Okami Gamesphere is going to win this gen. 😂😂 💯

[Bobafret]

Cool, the first Atari fanboy in 30 years!

[AngelicIceDiamond]

Ignorance is already starting with you @Omni. Never knew there were dormant Atari fanboys.

[Omnislashver36]

Dormant? You mean DOMINANT. #AtariMasterRace

[TFJWM]

Guess none of you get that Okami Gamesphere is from South Park and he is just trolling you guys...

[andibandit]

Atari won E3!!!

[DaGR8JIBRALTAR]

Sega needs to jump back in, maybe this will give them some incentive to do so.

[TFJWM]

Why do they need to jump back into consoles when they can barely make any good games now?

[kbozz71]

Would be nice, but just can't see it happening.

[benmcn83]

I know, I know... but it would be amazing if it did well.

[Angeljuice]

I'm pushing the old and campaign, how can it fail? https://youtu.be/19_YveygUU...

[benmcn83]

Love it! :-D

[Klonoa-dreamtraveler]

gots my support to make it successful the more competitors the more it keeps everyone in the competition in check to push each other to do their best.

[Benoski]

Not a chance in hell. This new console is probably going to a flashback product like what's Sega done with the Mega Drive and Genesis.

I do not see this competing against the juggernauts of MS and Sony.

[brianparker]

Atari is not Stupid, they got to have a good plan and product to try to enter the console world. More competition the cheaper will be for us :D

[PhoenixUp]

A good plan like the Jaguar?

[Aenea]

You do realise this is not the old Atari, right? The only thing that is the same is the name, no more, no less....

[PhoenixUp]

And what has this new Atari done recently that's notable besides filing for bankruptcy in 2013

[segamaniaco]

Atari worth less than uncharted 4 in marketcap
How do you expect they will succeed?

[Elda]

This is a joke..right?

[gangsta_red]

More than likely it's a flashback console

[Aenea]

They said it wouldn't be, still can't imagine this being a real competitor for the big 3...

[Bobafret]

It has already been stated that it is not a flashback console and is based on PC architecture.

[segamaniaco]

A flashback console may actually use modern components

[gangsta_red]

It will play all flashback games in 4k.

[raWfodog]

I got my Atari 2600 in 1978 when I was 7 years old. Been hooked on gaming ever since :)

[SatanicEyeJesus]

You are my hero!

[Aenea]

Well, since they are basically new to all this and don't actually have much money it's highly doubtful this will succeed.

Yes, the name Atari isn't new to this, but the company calling itself that now really is.

[tyasia0]

I'm pretty sure it will overtake Xbox in sales though I'm not sure if that's considered a success.

[bolimekurac]

im pretty sure your a troll

[SojournUK]

Pong 4K

[denawayne]

Combat 4K

[fenome]

I'll just wait and see what it is first.

[EddieNX]

It's gunna be like those Steam boxes that never took off with a wood finish on the side...

[XStation4pio_Pro]

it would be dope if it was. I'd consider it if the hardware kicked ass and it had plenty of 1st/3rd party support. would be refreshing to have another company take a seat at the table with new stuff.

[Razzer]

I am not optimistic, but I think it would be awesome if it did. Great comeback story right there.

[senorfartcushion]

Hope so. We need some competition over the 4 mains

[Aenea]

4?

[senorfartcushion]

........4

[Tetsujin]

I want Sega to come back :( But Atari is welcomed as well.

[benmcn83]

Or even Amstrad! Actually no, that's a terrible idea.

[Angeljuice]

We could probably buy Commodore for a fiver and launch our own console using any leftover CD32 cases.

The Commodore MegAmiga.

[PhoenixUp]

Sega has a better chance at reentering the hardware market than Atari and even it knows better to not do so

[phoenixwing]

if they sell a quality product and services as far as online I might bite. All they need is 3rd party support and they're basically as good as microsoft is. I can see why they thought they could enter the ring too if Msoft can get away with their current offerings.

[ApocalypseShadow]

Actually, if Atari made an update to the Atari classic portable
https://m.youtube.com/watch...
with a new Dpad, adds a nice screen, updated the games to 16 bit level or above, allows you to connect to a TV and do something like ad hoc 4 player, I think I would definitely be interested.

Seeing asteroids, frogger, star raiders, yars revenge, breakout, warlords, adventure, space invaders, missile command, tempest etc with updated looks would be cool. Get the license for some games of course.

It would be like going from this
https://m.youtube.com/watch...
Make it better than the PS1 game
https://m.youtube.com/watch...
To this
https://m.youtube.com/watch...

I'd definitely buy it.

[Bobafret]

I welcome a 4th combatant.

[jokerisalive]

Not after the stench that still wreaks from the Jaguar......64 bit style.

[stonecold3]

i hope they will do good atari it might make sega take notes and return also

[MattDavisGR]

Time will tell but i sure hope so :)

[welly300]

Sega with built in alex kid....

[2cents]

Awesome!
This should be fun. Can't wait to see how they plan to become relevant in this saturated market.

A modular console maybe.
I wonder what unique experiences they are planning, if any.

[LIGATURE]

It will suceed cause people will buy it if anything to collect.i dont think its guna be sold everywhere like ps4,x and switch.

Should be interesting how it all turns out tho

[Nucler100]

It would honestly be dope.

[_LarZen_]

99% chance it's a bunch of Atari classics on it.

[1Victor]

Move over PS4,switch and Xbox Abox is going to take over with all those classics like pong, ET and more 👇🏽 👇🏾👇

https://en.m.wikipedia.org/...

[iggsta3o5]

So basically I think it will come down to the software pushing adoption rates. It will depend on the exclusives they can produce 1rst party, and the 3rd party titles they can obtain.

[DivineAssault]

This is a very confusing decision.. What AAA devs can they scoop up to make games for them? It doesnt seem to be a mini console with multiple games in it so idk whats going on here..

[Takwin]

Will be an absolute, unequivocal flop.

[agent13]

It's not gonna be an actual game console to compete ps and xbox, i think it's just a mini console like mini nes. Which has a collection of atari classic games in it.

[Tsar4ever01]

I'm not sure the gaming industry has enough room for a FOURTH console option.

[headpress]

Atari will dominate everything