Don't call Xbox 360 a video game console, but rather the brains for the entertainment center in your home. That's the message behind Microsoft's latest advertising and marketing campaign aimed at changing the hardware's image.
Microsoft executives have been talking up the box's expanded movie and TV download and storage capabilities for more than a year. With the "single largest investment" in the pocket of its marketers, the company aims to tout the "entertainment center" message to consumers loud and clear.
"Our customers will always be hardcore gamers, but this is an opportunity to move beyond to serve casual gamers and consumers who want other types of entertainment, which extends into the family," says Charlotte Stuyvenberg, GM of marketing and communications services for Xbox at Microsoft.
This could be fun as they make great tables. Go big or go extinct. Prime your senses for a neural handshake and step into the cockpit of a Jaeger. It is on you to cancel the apocalypse when Pacific Rim Pinball comes to Pinball FX on May 16.
Microsoft just posted the third quarter of its 2024 fiscal financial results. The software maker made $61.9 billion in revenue and a net income of $21.9 billion during Q3. Revenue is up 17 percent, and net income has increased by 20 percent.
Xbox content + services up 62% while hardware down 31%... seems about right with the way they tout you don't need the hardware to play. People can play on their phones or smart tv or other means. I don't hardly play on my consoles directly since getting devices like the logitech g-cloud and ps portal. Which is to also say I have been playing more digital than physical because of these devices.
Too expensive hardware when others offer the same or more for less? Good work, Green Team.
"Despite some early successes for Xbox games on rival platforms, Xbox hardware is down by a massive 31 percent this quarter."
"Without Activision Blizzard, Microsoft’s overall gaming revenue would have actually declined this quarter."
"Xbox content and services would have only been up a single percent without Activision Blizzard..."
"It looks like next quarter is going to be a similar story for gaming at Microsoft, too."
That is crazy... so A/B/K is carrying the whole Xbox gaming.
Oh and Microsoft will be fine. Windows, Office and Cloud are growing with each pc purchase.
As of right now, there are no monopolies in the games industry, and for the sake of the medium as a whole, they never should either.
And yet the biggest tech companies in America are essentially that. They buy up all the small comps only to kill them off and steal what they have, and if they can't buy em they bleed them to death.
They buy IPs not talent. That's why these buyouts never work and the IPs die. Right now it's too expensive to develop games - but I expect that to shift maybe as AI tools can make it easier. The best games have been indie games for awhile as big developers fuck their ips to death with "games as a service" -
"but rather the brains for the entertainment center in your home" - Sony has already started this
New Xbox Effort Seeks To Change Hardware's Image - They should fix the hardware and not the image but then again it will cost them less money
cool. i just wanna play some gears
what does this have to do with RROD, do you guyz jack off to it or something ? people hardly ever stay on topic, always turns out to be a 'war'
This is getting old. I say what have you got to lose when buying a 360? It is covered for 3 years if it ever does RROD but the chances are pretty much gone. Unless you opt to get a used one from a friend or specifically go looking for old stock from a Gamestop, the chances of getting one off the shelf and it working out of the box and continuing to do so are 95%+.
The price is great, the games are great, the RROD scare is being left behind so now is a good time to jump in. The old idea of ps3 has no games is behind it so let the RROD issue be behind the 360. You have nothing to lose and everything to gain playing games that define the generation on all platforms.