When Jurgen Post joined the Sega Europe head office, the publisher wasn't in good shape.
In fact, when he took the role of COO and president in 2012, the firm was in desperate need of a new direction.
Warhammer 40,000: Boltgun 2 developers discuss the huge success of Space Marine 2 and its effect on the series as a whole.
The latest game in BioWare’s fantasy role-playing series went through ten years of development turmoil
In early November, on the eve of the crucial holiday shopping season, staffers at the video-game studio BioWare were feeling optimistic. After an excruciating development cycle, they had finally released their latest game, Dragon Age: The Veilguard, and the early reception was largely positive. The role-playing game was topping sales charts on Steam, and solid, if not spectacular, reviews were rolling in.
Its easy they called the die hard fans people in their nerd caves who will buy anything and then went woke to reach modern audiences....insulting the nerds in their caves along the way showing utter contempt for their fan base. very hapy it failed and any company who insults their fan base and treat their customers with contempt and insults, in future, i also hope fail.
It’s disappointing but not surprising to see what's happening with Dragon Age: The Veilguard and the broader situation at BioWare. The layoffs are tragic — no one wants to see talented developers lose their jobs. But when studios repeatedly create games that alienate their own fanbase, outcomes like this become unfortunately predictable.
There’s a pattern we’re seeing far too often: beloved franchises are revived, only to be reshaped into something almost unrecognizable. Changes are made that no one asked for, often at the expense of what originally made these games special. Then, when long-time fans express concern or lose interest, they’re told, “This game might not be for you.” But when those same fans heed that advice and don’t buy the game, suddenly they're labeled as toxic, sexist, bigoted, or worse.
Let’s be clear: the overwhelming majority of gamers have no issue with diversity, LGBTQ+ representation, or strong female leads. In fact, some of the most iconic characters in gaming — like Aloy, Ellie, or FemShep — are proof that inclusivity and excellent storytelling can and do go hand in hand. The issue arises when diversity feels performative, forced, or disconnected from the narrative — when characters or themes are inserted not to serve the story, but to satisfy a corporate DEI checklist. Audiences can tell the difference.
When studios chase approval from a vocal minority that often doesn’t even buy games — while simultaneously dismissing loyal fans who actually do — they risk not just the success of individual titles, but the health of their entire studio. Telling your core customers “don’t buy it if you don’t like it” is not a viable business strategy. Because guess what? Many of us won’t. And when the game fails commercially, blaming those very fans for not supporting it is both unfair and self-defeating.
Gamers aren’t asking for less diversity or less progress. We’re asking for better writing, thoughtful character development, and a respect for the franchises we’ve supported for decades. When you give people great games that speak to them — whether they’re old fans or new players — they will show up. But if you keep making games for people who don’t play them, don’t be surprised when those who do stop showing up
2026 will mark the 25th anniversary of Xbox, and Phil Spencer has teased it as a "really special year" for the games division.
They going to be a he best and biggest publisher on Xbox, Playstation and PC next year. They not really said anything about Switch 2 though spite claiming to be big supporters.
It will be, his net work will hit 50 million and he plans to buy a new mansion in Cape Cod. Thanks everyone! #failup
Sega you f***** up huge you had so many insanely loyal fans that you got it when you killed the Dreamcast and then your games just went to total s***it's so unfortunate I still have a Genesis and a Dreamcast tucked under my TV next to the PS4 and Xbox One. You were my number one Saga and there's a lot of guys like me that would have bought any system you launched. It took me awhile but I fully realize now that the Sega of my youth the Sega that I love died with the Dreamcast there's none of you left.
Please sega don't stray from the gaming ninja way
Sega is not the same company we all knew in the 90's or early 2000's.
They rely on Sonic Bollocks too much. Instead of innovating they just make more Sonic and his furry friends crap.