Microsoft has announced a new ad campaign for the Xbox 360 that looks to be the largest in the short history of the Xbox franchise. Called "Live Your Moment", it hopes to appeal to the casual market, which the Xbox 360 hasn't done so hot in. These advertisements will be appearing across the nation on billboards, TV, print, and anywhere else you can buy advertising space.
So far, everything make sense? Seems like a good move on Microsoft's part, right? Now watch the first advertisement.