GI.Biz Interview: Driving Change

GI.Biz writes: "Change is difficult and there is always the risk that the effort will not only failt o pay off but also cause irreparable damage. The games industry, according to many, is approaching a time of change from traditional retail to online media and Eutechnyx is also approaching change as it begins to develop its own IP and diversify away from its core racing-titles. spoke with Darren Jobling, director of business development, and Todd Eckert, director of North America, about the changes the company and the industry are currently going though. They discuss developing open-world titles, MMOs, outsourcing, free-to-play games and the perils of relying on advertising."

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