Why Do Ubisoft Games Lose So Many Players?

GameRave.com writes:

''Ubisoft has released three multiplayer focused games in as many years. This is not news or that surprising. Nearly every big name in the industry has at least one title that focuses purely on multiplayer. If successful, a good multiplayer title can support a company for years to come.''

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Garethvk2675d ago

Popular theory is that the games are released with issues, they lose players, they listen to the fans, patch them and add things, then players come back.

PixelGateUk2675d ago

which is funny given how many 'beta' tests they run

naruga2675d ago (Edited 2675d ago )

i say is the lack of talent that haunts their games ...meaning lack of genuine characters /adversaries, unoriginal plots, mediocre concept art /worlds, boring overused mechanics /gameplay (aka not enjoyable), quick sloppy made games and all of these just shrouded with pretty game engines ..just everything from Ubisoft games cannot touch players ...Ubisoft is like a cheap burger restaurant ....you can eat what they serve but is not the best and it bores you easily

Aeery2675d ago (Edited 2675d ago )

This guy have zero stats except steam chart so go on with useless, brain dead article. You will get some click now, but zero credibility in future.
They screwed The Division, but For Honor is pretty healthy, Rainbow six siege is still kicking.
Not all the games in this world can be as appealing to a wide audience as Overwatch.

Goldby2675d ago


Its a Free to play model on a retail game.

if you were to earn every little bit of cosmetic and weapon upgrade for just the starting 12 charatcers, say goodbye to 2 years of your life.

or just spend 700$. which every comes easier to you and cheaper i guess.
People who are defending the practice behind this game need to be taught a few things about gaming. how it shouldn't be a chore to complete the game

ABizzel12674d ago

Because the majority of their games are overhyped with above average graphics, slightly above average gameplay, and mediocre storytelling.

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2675d ago
IamTylerDurden12675d ago

They patched The Division and it got worse..

Garethvk2675d ago

I think it is much better with the new modes, expanded Dark Zone, and so on.

ChronoJoe2675d ago

Not really true though. Division's players never came back, neither did The Crews, neither will For Honors.

Ubisoft are sustaining these games financially off of pre-release hype and then extortionate MT which only attracts whales. It's a shame but someone will spend £200 or more on For Honors DLC, while it screws the rest of the community over.

The only game that's really sustained a healthy player base, supported a community that's actively grown has been Rainbow Six Siege, and the overlap with the esports competitive communities, and Rainbow Six's existing fanbase really helped a lot there. It's not as if the game itself wasn't broken and full of MT.

But I think most of the problems don't relate to their MT systems, but the fact that the games tend to put people off with their design. For Honor, for instance is incredibly unbalanced right now, with a myriad of bugs and glitches (e.g. indicator glitches) that directly affect gameplay, balance and the overall player experience. That harms player retention and engagement more than anything else.

2675d ago Replies(1)
Seraphim2674d ago

they lose players because their games aren't built to last. They skimp on the meat and add it later in the form of DLC/Season Pass. Even then it's often too little too late. If Ubi wants to retain players they need a meaty, beefy game that can withstand the rigors of not only long term play but in holding interest of players.

UltraNova2674d ago

But then they wouldnt be able to get you to buy their 'new' games each and every year...

Timesplitter142674d ago (Edited 2674d ago )

I think it has more to do with the fact that the average Ubisoft game design process goes like this:
1- Hire 999 human psychology experts
2- Lock them in a room for a year and tell them they need to find the absolute most generic and wide-appeal ideas possible
3- Make a huge game based of this, and focus on quantity instead of quality
4- Invest in a big ad campaign to create artificial, short-term hype

...and then it results in a highly-produced soulless bland game that everyone thinks is "okay" but no one truly loves. Ubisoft is more like a video game factory than a video game studio. They make the game equivalent of Marvel movies

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annoyedgamer2675d ago

Because they aren't very enjoyable?

Compare that with classics like Halo 2 and Bad Company 2 which still have scores of players and would have many more if the companies actually made working remakes.

PixelGateUk2675d ago

Halo 2 would have still been active if it wasnt for it being trapped on services long gone. As for Bad Company 2, the player base was pretty damn small towards the releases of BF 3/4

InMyOpinion2675d ago (Edited 2675d ago )

For Honor is extremely enjoyable and well-made technically (graphics, gameplay etc).
Problem is that the multiplayer is unbalanced as all hell and the netcode is produced by baboons. It's a damn shame because it was just inches from being one of the best MP experiences ever.

Out of their past titles only Watchdogs 2 is a gem. The seemless MP is awesome and the game is superb overall. It sh*ts all over Mafia 3 which was a big disappointment.

Goldby2674d ago

For honor has more issues than netcode and graphics and such.

they should never have put a free-to-play model behind the 60$ game

Bigpappy2675d ago

I am enjoying the GR co-op. That game is a lot to fun. You and set traps, use the darkness to your advantage by shooting out lights, and you can disable escapee vehicles. Single player is fun but the using the wheel makes some missions too hard. I do prefer to play with people I know though.

2675d ago
_-EDMIX-_2675d ago

But doesn't that just speak to the Testament of how difficult it actually is to make multiplayer games? I don't think this has anything to do with Ubisoft I actually think it just has to do with the difficulty of crafting a balanced multiplayer game.

Even the games that you named are by well-known companies that clearly have trouble capturing that same type of concept long-term.

I think if you simply look at the Call of Duty 4 remake numbers you'll realize that the majority of that fan base didn't just all return in millions to Simply play Call of Duty 4 over again despite and actually selling more than the two games that you listed I'm sorry but I think you're looking at it with Fanboy glasses on because you enjoy the game and you're not realizing that the majority of an install base of multiplayer Gamers actually never return to multiplayer games after a specific point in time

That might have nothing to actually do with the quality of the game and just the nature of the industry.

Sorry but I don't remember that special edition of Call of Duty with the Call of Duty 4 remastered selling 25 million.

Goldby2674d ago

i will have to disagree with you there edmix.

If we were just looking at balancing issues, Ubisoft could have easily had For Honor or even Division in the same boat as Destiny, that game was super unbalanced at the beginning, yet they have managed to keep their fan base somewhat happy through nerf cycles.

But instead of going about it where you need to actually play to get the equipment like in Destiny and many other PVP MP games, For Honor lets you purchase in game currency to unlcok everything, in essence rewarding themselves for their own fuck ups by making it more appealing to throw 20$ at ubisoft to get better gear instead of going through the chore... sorry grind of earning the steel.

No one, and i mean no one should be defending a 60$ AAA retail game that has over $700 of in game MT to complete your game

InMyOpinion2673d ago

Destiny wasn't pay to win but still an overpromising and underdelivering grindfest. I'd rather give a nod to games like Battlefield 1 or Overwatch. Uncharted 4's MP isn't too shabby either. I especially enjoy the Survival mode.

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cberg252675d ago

I wonder if saturation is becoming an issue for Ubisoft. They're releasing multiple major multiplayer games a year, each claiming to have a long lifespan of content ahead of it. Those audiences will inevitably overlap.

thekhurg2675d ago (Edited 2675d ago )

Nothing with saturation. Their games just aren't enjoyable for long term playing.

For Honor has atrocious combat which didn't welcome casual players. It had level advantages which didn't welcome new players post launch. Especially after many people no-lifed AI matches to boost their level. The lack of a large amount of new players meant that whoever was new, was eventually matched with the no-lifers, was subsequently stomped and those people likely quit.

The Division had the dark zone, which for the vast majority of players, simply wasn't fun. Griefing and gear gaps ruined the experience for the bulk of the community, and again, the no-lifers who went all out got the massive advantage and eventually ran off the rest of the community because "git gud". During the beta, I was not alone in trying to tell Massive/Ubisoft that the dark zone was a terrible idea. But because the streamers loved it, it had to be amazing right??

Dunno about Rainbow Six. But it probably also has something to do with being anti-casual friendly. Although that's a 100% pure guess on my part.

LabRat2675d ago

@ theKhurg - Rainbow six is alive and kicking. Probably one of their most successful in terms of long term playability and I hear the player base keeps growing, not shrinking. Since there is no "gear stats" in the game, and just takes learning the maps like every other multiplayer game out there, its more welcoming to new players.

SlightlyRetarted2675d ago

Rainbow Six Siege has like 4 times as much daily players compared to it's release. It has really similar growth since release as CS:GO had. Yes, it has a pretty steep learning curve, but i managed to push through it late last year and now i'm so addicted that i've found hard time to be interested in any other games right now.

Fist4achin2674d ago

I would attribute saturation, at least partially. There are so many games with MP that it is hard to keep gamers interests, when there's so much cool stuff coming out.