Casual's best ever brands, by Big Fish

Big Fish Games founder Paul Thelen has said that the casual games sector is enjoying brand recognition for the first time in its history - and highlighted the brands he thinks have garnered the most loyalty from fans.

Speaking exclusively to, Thelen said that the future of the market would revolve around "the market power of break away brands".

He said: "Historically the try-before-you-buy model created a basically 'brand-less' industry and most attempts to adapt non-game related brands to casual failed with a few notable exceptions.

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