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15th Anniversary: Hooking Google to the Evil Meter

Wired: Few companies set out to do bad deeds, but most won't rule them out. Google was supposed to be different. When Josh McHugh profiled the young corporation in January 2003, it had one clear and concise rule: "Don't be evil." Ah well, times change. CEO Eric Schmidt recently "clarified" that policy, saying it was simply meant as a conversation starter. "We don't have an evil meter," he groused. Here, you can borrow ours!

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