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GamesIndustry.Biz: Jon Niermann - Part One Interview

GI.Biz writes: "While many analysts have predicted that the biggest growth in the games industry will come from Asia in the next five years - often quoting staggering figures - while many Western publishers have tried to crack the market, few have had any real success.

Here, EA's Asia-Pacific president, Jon Niermann, talks about the challenges that face anybody wanting to break into the region, and explains EA's route to long term success."

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