Ars: It's taken three generations of Zunes to avoid the curse of the squi-. First-gen Zunes were all about the Social-and "squirting" your tunes to other Zunes. The term, widely mocked, gave way to the second-gen "squircle" controller, which sent shivers down the spines of Microsoft's PR team.
The third generation of Zunes leaked out of Redmond a bit earlier than planned, but everything is now official and on store shelves, the new firmware and client software is out, and there's a refreshing lack of new squi- about the whole experience. As the old saying goes, Microsoft does learn its lessons the third time around.