" Since all three major consoles flooded the market in 2006, Sony, Microsoft and Nintendo have done there best to set themselves apart from the competition. microsoft launched the 360 a year prior to the others and has relied heavily on their online service, creating a next gen void that could only be filled by the 360. An ingenious move that made the 360 a key name in this generations war. The Wii has profited from the casual market, creating some of the funnest first party titles to ever hit a Nintendo system, and although 3rd parties have failed to grasp the system and continue to create some of the worst games to ever grace a console in any generation (right up there with E.T.), it continues to gain appeal in family households. Sony has created an all-in-one entertainment center, with the best Blu-Ray player on the market and free online service that is very close to equalling what the Xbox 360 can offer. The console has also taken gaming to new heights with some of the most advanced games in the market, both graphically and story wise."