Jimmy the Greek writes, "The lifestyle. I'm guilty of this too. I bought a black MacBook and all of a sudden I was overcome with a sense of righteousness and entitlement. I became so smug that any time I had to do something computery I'd say "Oh I'll check into that once I get back to my Mac," or "I can do that on my Mac, no problem." It also filled me with a strange urge to sit in a poorly lit coffee shop all day, wearing sunglasses and a beret, drinking chai, while spamming the appleinsider.com forums with my views on the latest rumored Apple whatever. It took about 6 months to realize I'd become a worse know it all prick, if that's possible, and have since tried to repent by recommending PCs.