Ross Martin writes: "There are a few exceptions, like Lara Croft of Tomb Raider fame and Zelda, who has evolved over the years from a damsel in distress to a heroine in her own right. But these pixel princesses were designed by males, generally for the entertainment of other male games.
For every Zelda there are a hundred Marios, just like for every girl gamer there are a hundred guys.
The worm is now beginning to turn though, and more ladies are giving the boys a run for their money in the world of video gaming.
Traditionally, games "for girls" tended to be all pink, fluffy and if adult-themed tended to concentrate mainly on the human interaction type of game play. Examples of these include the Barbie games, The Sims series and others like Nintendogs."