GameStop has consolidated the retail specialty game market in the U.S. -- having absorbed its strongest competitor, EB Games, in 2005. The company has also made major acquisitions and expansions in other countries, with recent moves in New Zealand and Scandinavia indicative of its plans to become the primary gaming retail chain the world over. The chain currently has more than 5,000 stores globally, and is expanding at the rate of 300 a year -- in the U.S. alone.
We have a tendency, as an industry, to concentrate on the games themselves. But the environment that surrounds them is equally as crucial as the games themselves, and that's why Gamasutra chose to attend the GameStop Expo, which took place last week in Las Vegas, Nevada.
The event -- read our full report here -- invites both the store managers of its North American stores and senior corporate management to the Mandalay Bay resort complex's convention center to experience product demonstrations, training, and meetings.
The event also gave Gamasutra the chance to speak with Bob McKenzie, senior vice president of merchandising, and Tony Bartel, executive vice president of merchandise and marketing.