Every developer has a dream, one specific project they've envisioned for years and can't wait to work on. But what many developers find out is that, in a world ruled by competition and publishers afraid to take chances, "dreams" are not the best course of action. You've got to stick with what is most likely to turn a profit. Until they are realized and successful (note that there is an "if" in there), dreams have no connection to profit. Thus, 99% of the time, what publishers really want is a brand.
Like it or not, the only way to get what you want is to do it yourself. Your own time. Your own money. Your own risk. Can you handle it? Francois Bertrand and Matt Shores were willing to take the chance and co-founded Empty Clip Studios. Their first title, Groovin' Blocks, is now available on Nintendo's WiiWare service.