Reggie: Nintendo's History Is To Make Smart Choices and Get Lucky, We'll Do It Again with Switch

Reggie Fils-Aime said that Nintendo's history is to make smart choices and get lucky, and they plan to do it once again with the Switch.

[ccgr]

Hopefully it does better than the Wii U

[RpgSama]

Nintendo business strategy "Get Lucky", sounds good for a multibillion dollar company. /S

[GtR35olution]

Wow, i cant believe they are hoping for lightning to strike for the switch. Im glad im not buying one because it seems like the same strategy they used with the wii u that i believe would fail and it did.

[KakashiHotake]

Well in his defense there is an element of luck involved with business. Usually in the form of being at the right time and place. I'm not so sure that's the Switch though.

[trooper_]

Its like wishing on a star.

Really, what the heck is wrong with Nintendo?!

[rainslacker]

Yeah, nothing gets investors pouring money into a company like when they hear a companies corporate strategy is to hope they get lucky.

Getting lucky has never really been a good business strategy. Getting lucky is just a bonus, and tends to come from actually making good decisions, and most luck is made through proper marketing.

[Imp0ssibl3]

I suppose that's all they might have, getting lucky. I certainly don't see many smart choices in the Switch

[odderz]

I believe the Switch could do great, but they really need to nail down the messaging. Fingers crossed!

[Wallstreet37]

People aren't dismayed about the messaging. Ppl get the msg loud and clear, its their archaic practices (phone app for voice chatting smh), lack of game output and weak console hardware relative to the price their selling it that ppl aren't happy with. Messaging won't change those choices made by Nintendo.

[RpgSama]

It's going to be hard to get the Switch messaging across right now, 'cause the Big N is going to need a cellphone and an app to do it, LOL.

P.s: This stuff just writes itself, Nintendo is so oblivious to everything right now.

[Nitrowolf2]

The message is pretty clear what this is, no "is it a wii 2?" Confusion.

[Muzikguy]

I'm confused as to why I keep seeing people say they need to get messaging across. The console has problems. Messaging won't change that. It's still poorly advised

[FloydianAndroid]

5 smart choices you didn't make

1. comparable graphical power to other consoles
2. trophies/achievements (also on virtual console games)
3. An online service that actually makes sense and adds value i.e. games with gold where you actually get to keep the games after the month is over. They've already made us buy virtual console titles multiple times because they don't transfer to the different systems.
4. More than one good launch title.
5. Third party support for games that actual matter and are quality games. Skyrim is great but it's a port from a 360 era game not even the new special edition.

[DarthZoolu]

You are smart, we are all smart. Nintendo is dumb.

[FloydianAndroid]

exactly lol

[Wallstreet37]

I don't know how in the world NOA has this guy as the face of North America. He comes off as the biggest disgenous, pompous %ss I've seen represent their company. If anything he'd cause me not to buy the product. Even when he spins his pr crap ppl see right through his nonsense and it seems so fake.

[Alexious]

Agreed with you there. I suppose he has friends in the right places.

[Moonman]

Nintendo is a very loyal company and Reggie introduced us to DS and Wii, their two biggest money makers of all time. So he gets cred for that I suppose.

[Nyxus]

I don't think he's much different than, say, Phil Spencer. Their job is to make everything their company does sound good.

[ABizzel1]

Reggie is not on Phil's level, he's hanging down there with Greenburg in trolldom.

[Muzikguy]

For a company's face you're right, but it seems perfect for America IMO. This country is full of those people you describe.

[gangsta_red]

Unlike other countries filled with gutless, wimps? I guess so.

[Muzikguy]

Haha, no. A disingenuous, pompous ass full of nonsense and being fake aren't quality traits, gangsta.

[gangsta_red]

There's a difference between disingenuous, pompous and confident, believing in the place you work for.

These traits could be seen as pride, loyalty and just being a stand up guy. But I could see how this could be seen as a negative from people outside of America or just straight up cucks.

[Mexxan]

Absolutely, he's President material for sure...

[Muzikguy]

@gangsta

I live in America and see it lol. Either way, too much pride turns people into @ssholes. There's nothing wrong with being confident and having pride in something. There is something wrong in not admitting to your mistakes and being a responsible person. Not putting blame on others and learning from failures while not deceiving people and lying to them to line your pockets. When you have PR like this guy is talking, it's like Nintendo continues to go down the wrong road.

[gangsta_red]

Reggie is a straight G!

http://www.technobuffalo.co...

and

http://www.zeldainformer.co...

[rainslacker]

I always felt he was kind of disconnected from Nintendo proper. Kind of in his own little world.

I don't think he's really a pompous ass, just overly optimistic, and very adament about being positive about everything Nintendo does. I kind of like him, but I don't look to him for anything about Nintendo, since he doesn't announce things, and all he seems to do publicly is PR stuff. I'm sure he has actual job duties he performs OK that we don't see.

[KaiPow]

Nintendo really needs to push the Switch's unique strengths onto the casual audience. Maybe they can recapture some of that Wii Sports magic.

[Nyxus]

I think that audience is lost to mobile phones and tablets, they aren't going to buy a $300 console.

[Maybay]

"I think that audience is lost to mobile phones and tablets."

Why is Nintendo basing their online networking on mobile devices? 🕵🏻

[yomfweeee]

I mean that doesn't even make sense. Why do you need luck if you make smart choices?

They've made dumb choices recently.

[Muzikguy]

Exactly

[il-JumperMT]

Smart Choices like Sony Drive, Wii fad, Wii U and Mario Jump Price.

Get lucky is true. Wii was just luck.

[Chaos_Order]

Nintendo have basically become a parody of themselves at this point.

[obidanshinobi]

Lol.
Nintendo's history is to milk customers and developers for as much money as they can.
Back in the NES and SNES days they took a ridiculously large percentage of game revenue from developers and publishers.
People like to think of Nintendo as a warm family friendly company but they are a lot more vicious, greedy, un-caring and spiteful than Sony's and Microsoft's gaming divisions have ever and probably will ever be.

[pwnsause_returns]

Yea Im sure Nintendos gonna do smart choices Reggie, just like that online system. Your implementing on the switch...and the ability to not being Able to change the battery....

[Fishy Fingers]

Not exactly a smart business model. A few days of N4G will tell you all you need to know:

1. Same power as PS4/XB
2. Play same games as PS4/XB
3. Make it a PS4/XB

That way you're bound to attract the millions/billions of potential customers who have had 3 years to buy a PS4/XB but haven't. Makes complete sense.

[ziggurcat]

there's nothing wrong with wanting Nintendo to actually keep up with the proverbial Jones' when it comes to their console specs. I don't think it's necessary for them to ever go uber realistic with their games' graphics, but just imagine Breath of the Wild on a system that's as powerful as the PS4/Xbox One.

[Fishy Fingers]

No you're absolutely right, no reason not to expect mains powered specs from a battery powered console.

Thats why I love the IPad, ok it was twice the price of the Switch but those GTX1080 quality visuals on the go. Oh man...

[boing1]

We'll do it again and then switch.

[ziggurcat]

not based on some of the decisions that have arisen in the last few days...

[Inzo]

Smart choices you say. Uuh......WiiU anyone? Or N64? Or how about 3rd party support?

[Muzikguy]

Not sure about the smart choices part and you definitely can't "get lucky" all the time. (I should know, I'm married) 😁

[King_Lothric]

That's it. That's their strategy. Make an underpowered console with gimmicks and pray to get lucky at it. Just like the Wii. They want to recreate that struck of luck while putting little effort on it.

[AizenSosuke]

Okay hopefully it works out.

[Exvalos]

Don't need to get lucky if you put out a great console and have a steady flow of great games, something they failed to do with the wii u

[Artemidorus]

Smart choices? You mean different more like.

[Relientk77]

I agree that the Wii was luck if that's what u mean Reggie

[Tzuno]

They are lucky withe the new zelda and mario that look really good and smart, without those games at launch this handheld would have no luck at all.

[tigertron]

The "get lucky" strategy is why the Wii U was an utter disaster. Nintendo needs to get their crap together.

[Pathogenic]

Look I can't spend money on something that is obsolete before even coming to the market. The tech is old and I was really hoping for a console that would meet the expectations of PS4 or even exceed them. I know from a PC stand point since I build custom pc's that this should not be the price for consumers. $299.99 US which its $399.99 CAD is way to high. The best price for this would be $249.99 US and $349.99 CAD that would be the motivation to buy it with it's current specs.

This is not a good business solution no matter how you look at it for consumers. You basically just took all you're consoles and smashed into one. That's not innovation but it maybe to some but the Nintendo I knew lost it's drive after Gamecube.

[FyBy]

I personally see great opportunity in switch. If you live alone it doesn't appeal so much. But if you have family, it seems to me like great piece of hardware. You can simply play big games in hand. Ok you can do similar with PS4 remote play. But this seems a bit different. I hope they will do great!

[FallenAngel1984]

Nintendo got lucky with Wii and they've been chasing after that lightning in a bottle success ever since

[Gamist2dot0]

Really? Luck? Was the PS4s success based on luck or the amount of games they keep pumping out year after year and keeping the price competitive?

[FightFans]

More like make dumb choices and get bankrupt soon

[DarthZoolu]

What a dumbass. Nintendo could have always been #1 they didn't get beat by Sony and MS they lost to themselves. Give us what we ask for! Bet we won't ever see the Pokémon MMO we've wanted for 12 plus years.

[NecoTehSergal]

They 'depend' on Sheer luck? Makes sense, that's your source of innovation - getting lucky with random choices that 'no one else is doing' that they label as smart.

[Livecustoms]

Get lucky ? Seriously to get lucky, is your plan ? wtf am i reading.