Los Angeles (CA) – So the Blu-ray disc is the only physical high-definition format left in the market, but that isn't going to translate into lower prices any time soon, according to Andy Parsons, the Chairman of the Blu-ray Disc Association. Parsons, who is also the senior VP of Advanced Product Development at Pioneer Electronics, told attendees at the DisplaySearch/NPD HDTV conference in Los Angeles that Blu-ray volume needs to increase before content makers and set-top makers can cut prices.
Parsons was speaking as part of a panel on high-definition formats and told the audience that Blu-ray hardware and disc prices are behaving the same as when DVD players were first getting popular. "There's not enough market [volume] to lower the price," Parsons said, adding that companies have to build "awareness and demand for the technology," before prices can decrease.
Now that PS3 already is one of the cheapest if not the cheapest Blu-ray player on the market, I wonder how this affects to PS3 future price cuts?... might not happen this Christmas at least.
You can get DVD movies for $1.99
So, the BD Association doesn't want to lower prices because there is no market, but yet people are not buying BD stuff because it's just too gosh darn expensive...