Ubisoft's Michael de Plater to Keynote GCAC

Edge writes: "Ubisoft Shanghai's Michael de Plater has been added to the roster of keynote speakers for the upcoming GC Asia Conference 2008.

The EndWar creative director's keynote, entitled The Whole Equation - The Creation of New IPs, will explore the role of creativity in games development, and address the question of how triple-A licensed projects can generate larger profits for publishers than mass-market titles for new platforms like the iPhone.

"With a solid line-up of top industry experts from around the world speaking about issues relevant to the games industry in the Asia-Pacific region, GCAC is a must-attend event," said Jorg Zeissig, managing director of Leipziger Messe International Asia."

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