Independents Minds: Marketing Your Game

Independent Minds aims to take various aspects of indie gaming and present them to you each week. From game round-ups to design elements to interviews with prominent members of the scene, it's an exploration of what makes indie gaming great as well as what makes someone an indie.

Much as in the indie subgenre as well as the mainstream, marketing is everything. Getting yourself known is the hardest part of being an indie. It's not so much a concern for those making freeware games, like cactus, but for those aiming to make a pretty penny off of their hard work, getting good press is essential to the well-being of their business. But how does one go about doing this?

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