Is this year shaping up to be the most important – and lucrative – gaming Christmas ever? Last year the PS3 was still in the early adoption phase while the 360 was a hardcore gamer dream machine. This year the PS3 and 360 have the wider spread of titles, greater visibility and crucially, in the 360's case, a price cut.
Microsoft is spinning the cut as being a complement to the forthcoming Xbox Live overhaul but clearly there is more to it. Microsoft desperately needs the 360 to expand into the wider games market so successfully exploited by Nintendo. With the standard model (60GB HD) now ten pounds cheaper than the Wii you can see the marketing potential. But will it be enough?