The question of keeping things fresh is doubtless one that haunts the executives at every major company- see, if you lose the ability to surprise the customer, you risk becoming stale.
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Microsoft's main franchises are getting stale and consumers feel the same way.
http://www.neogaf.com/forum...
(This link lead to 3 charts posted by Microsoft on their websites containing XBL most played titles of last week in US, UK and WW.)
Just look at the position of the Xbox exclusive games on that chart, the games are under performing heavily, especially Gears of War 4. Star Wars Battlefront and Rainbow Six Siege is played more on XBL than Gears 4, Halo 5 and Forza Horizon 3 in the US.
I'll repeat myself, Rainbow Six Siege is being played more than Gears 4, Halo 5 and Forza Horizon 3 in the US.
Rainbow Six Siege was released December 2015.
https://en.wikipedia.org/wi...
Forza Motorsport is stale. I really hope they step it up with the 7th game. If not take a break and try something new.
Have Microsoft seen how Halo 5 and Gears of War 4 sales and reviews pale in comparison to their predecessors?
Yet for the first 2-3 years of this gen they went stale.
Love how the best arguments in the comment section are all based on VGChartz nonsense. Fact is, Halo 5 hit over 5 million in sales within the first 3 months per Frank himself.
Titanfall 1 sold amazingly well on Xbox One, the second flopped for various reasons. Microsoft has done a fantastic job at getting out old favorites like Gears, Halo and Forza, and new amazing IP like Sunset Overdrive, Ori, Quantum Break, ReCore and next year Scalebound and Sea Of Thieves.
Fantastic job all around, never a dull moment on the best box.