Activision: We Can Lead the Racing Genre

Edge writes: "With Need for Speed, Gran Turismo, Forza, Dirt and other high-profile racing games, one would think the genre is overcrowded.

But contrarily, Activision Publishing CEO Mike Griffith called the genre "under-penetrated," and expressed his confidence in studio Bizarre Creations' next title, described as a "racing category killer."

"We're convinced we have the opportunity to capture leadership in this genre," he said during the company's analyst day.

'We've tested extensively our position and our game design, and results have reinforced our hypothesis. Consumers respond extremely well to our racing concept, with significantly stronger results ... than external competition.'"

Read Full Story >>
The story is too old to be commented.
Masta_fro3688d ago (Edited 3688d ago )

well you're under-penetrated!

sure you can Activision, sure you can.

stop over-penetrating tony hawk then, and give us substance!