Deceptive Microsoft Advertising or Just Good Business?

Microsoft has recently removed and re-uploaded an ad titled "NFL on Xbox 4K Resolution with Chet and Dolores", removing comments that claimed this ad was deceptive in implying the Xbox One S played games in 4K. Is this a calculated act, or is it just Microsoft promoting their product in the best way possible?

[darthv72]

The ad is back up.
https://youtu.be/h0h-u8Cwu8...

I don't find it deceptive as the XB1S does what it says it does. It does allow for media and games to be displayed at 4k UHD resolution. Now the original source material, however, may not be native 4k UHD but the box still does what it says it does.

edit: the only problem 'cousin' is you dont get the nature of basic information. If they want to lecture people about the formalities then that would be in a ad longer than 30 second. Basic information is short and to the point and the point is... the XB1S outputs in 4k UHD resolution.

As for the choice between "deceptive advertising" or "good business" I vote neither. It's just... marketing.

[Gaming_Cousin]

"I don't find it deceptive as the XB1S does what it says it does."

You are part of the problem.

[Kingthrash360]

This^

[DashArrivals]

Don't worry. Everyone here knows exactly what Microsoft are doing. But Joe Public? Who knows. Lets hope they're smarter than we give them credit for. But according to world wide sales, it seems they've voted with their wallets. BIG TIME.

[PeaSFor]

@Gangsta
new account already? the sharp pain in your butt must be INTENSE!

[kfk]

@PeaSFor:
Well there hasn't been a true exclusive on Xbox platforms to score a consensus 90 or higher since Forza 4 in October 2011, over five years ago; if you had put your heart and soul into fanboying for a platform that performed so miserably like rookie did, you might lash out by making pitiful comments to get repeatedly banned too :(, haha.

[nowitzki2004]

@Gangsta
Add me to that list, I would love to be on a list with some of the best and brightest N4Gers

[BLizardXD]

Gaming_Cousin19h ago
"I don't find it deceptive as the XB1S does what it says it does."

You are part of the problem."

and N4G isn't?

Sony marketed the PS4 pro first as a 4k gaming console countless times in their conference.
https://youtu.be/11XjMplfTd...
https://youtu.be/t1hBNALUk4...

and everyone in n4g bought into this because sony is the creator of heaven and earth and speaks no lies....

[Ju]

The PS4 Pro IS a 4K console.

[JackBNimble]

Uh

[bluefox755]

Your TV also lets you view your games in 4k, the ad was misleading at best. I don't know how you can watch that commercial and honestly say you don't believe they were trying to mislead.

[TheUndertaker85]

While the TV may upscale to "4K" there would be a rather large difference in DVD player content being upscaled. Likewise, rather you like the fact or not, the Xbox One S was always marketed as being 4K capable which it is.

It's currently the only console on the market to offer UHD Blu-Ray support. That in itself is native 4K content. Further the One S does cater to upscaling even gaming content.

Otherwise your argument is pretty stupid to say the least. 4K TVs may upscale but that absolutely does not mean the input device does nothing for the process.

Then to make matters better Sony is advertising 4K content on the Pro. Is that also deceptive because the TV already does it? How about the fact that most content there also isn't 4K native?

[darthv72]

letting the tv do the work vs letting the box do the work... I'd think the dedicated box would be more capable because it was designed to output 4k as opposed to the TV taking in a less than 4k input and having to do the work.

If you want to let your TV do the work then by all means hook up a 360 or a ps3 or a 2600 to it and go all out.

[Ju]

A scaler is a scaler. If it is in the XB or in the TV doesn't make a difference. Playing movies in 4K makes it a 4K UHD player, but not a 4K console.

[n4rc]

That's exactly right..

Oh look at this 4k uhd image! Guess what dumbass fanboys?!? He's exactly right..

He is looking at a 4k uhd image.. did he say native? No? Checkerboard? Nope.. upscaled? Nope again.. see that's where you usual suspects fail.. they don't specify how the image is processed and they don't have to.. you choosing to assume it means native is your own ignorance

[DashArrivals]

Can you shut up please?
You know exactly what Microsoft are doing. Everyone here knows. Some will tip-toe around it and say it's good business. Some will over-exaggerate and say it's the end of the world. BUT EVERYONE KNOWS WHAT MICROSOFT ARE DOING. There are on another level compared to Nintendo and Sony is this regard. It is my opinion that you can't trust Microsoft. When they're losing they get even worse. Desperate almost. They need that marketshare.

[n4rc]

I want to live in your world.. where anything I don't like to hear shouldn't be said..

They said 4k uhd while a fkn 4k uhd image is on their screen.. you choosing to assume that simple comment tells you how the image is processed is your own problem.

Sony does the exact same thing but that's ok to you because they use some other non-native method to produce their image.. I call bs when I see it.. and that's bs

Angel.. what exactly is your definition of 4k gaming? Does it not send a 4k signal to your display? Then it's 4k gaming... Upscaled or native source doesn't apply, they are all forms of 4k.. again, you are assuming 4k means native.. it doesn't.

[Angeljuice]

"they don't specify how the image is processed and they don't have to.. you choosing to assume it means native is your own ignorance"

They heavily imply that XB1s is being used for 4k gaming. They are taking advantage of non-gamers ignorance in the run up to Christmas.

That is not acceptable in law. Being ignorant isn't illegal, misleading the ignorant is.

[Ju]

We'll see how your tone will change when MS will launch the Scorpio with "real 4K" pixels.

[DafunkyRebel]

It is deceptive first off, it is not a 4K machine because the 4K it refers to is only in Youtube streaming and that is available on ALL streaming devices even a freaking Roku can do it. Second, no it is not the only console to do HDR. My old PS4 after update can now be adjusted to HDR setting on some games like Uncharted 4 and Last of Us and looks twice as good. Also if you own a 4K TV it will already have Netflix built into it so you won't even need the Xbox console to stream 4K movies from it.

[darthv72]

You wont need a ps4 to stream content to a 4k smart tv either. But you could have the xb1s to watch physical 4k bluray movies. Something the tv and ps4 cant do.

[TheUndertaker85]

Hey, you forgot the Xbox One S includes a UHD Blu-Ray drive. Ya know, the drive capable of native 4K playback.

[Ju]

@darth: You could also have a 4K UHD BD player to play those movies. Neither that nor the XB can play games at that resolution, though.

[oasdada]

It also depends on the basic knowledge of 4k and resolution itself.. majority of hardcore gamers these days have no idea about frame rates and native resolution let alone the average casual consumer.. in this case just saying 4k is in my opinion misleadinge..

[JMyers]

It's doesn't output 4K for games. Not even 1080p for the game being played in the advert. It upscales from 720 and 900 to 4K. The standard PS4 actually has better resolution. They were not playing 4K media like a film... they were playing a game. That's misleading.

[Angeljuice]

It's purposely deceptive.

[Gaming_Cousin]

Only greedy minded pigs think its good business

[xX-oldboy-Xx]

And who's the greediest of all? MS hands down, bulk cash in reserves and they don't 'invest' in their game library. Deceptive, snake oil salesmen - I'm blown away that they've stooged so many people.

[DashArrivals]

Well said. They've got no excuse and they do it so much more often than the competition. They also stoop to really really low levels. No one can touch Microsoft in this regard.

[EpicZinger]

M$ and its fantards have always been cunts, what's new?

[endi123]

Then study hard, and then someday you'll show them how its done correctly

[sreevenkat]

Good business, but not useful to people. Useful only to the company.

[feraldrgn]

If they can get away with saying it plays games in 4k, how will they get the message out there that the Scorpio is supposed to play games in native 4k?
They're basically hurting their future console with misleading messaging to the common consumer.

[n4rc]

You just said it...

4k is a generic term in terms of how it was processed.. it's strictly a resolution.

Saying native 4k tells you exactly what it is

[feraldrgn]

Well that's what I mean, we know what the difference is if they say "native", but the common consumer doesn't.

[n4rc]

Then they aren't concerned with any of it then..

People that care know enough to look beyond the marketing buzzwords..

Until they say something that isn't true, this whole uproar is ridiculous

Edit.. nobody wondered when the exact same situation played out with 1080p... why expect people to suddenly forget?

[feraldrgn]

The situation would play:
Common consumer buys console that advertises as playing games in 4K (they aren't going to know it's upscaled),
a year later, MS advertises the scorpio saying it plays games at "true" 4k, now the common consumer will be confused as to why the Slim was advertised as 4k.

[showtimefolks]

Okay so here comes the absolute double standard. So if ms does it it's smart but if no man sky does developers does it than lawsuit

This site is trying way too hard to praise ms and bash Sony

I guess using Killzone shadow fall screen shots were smart to sell Xbox one
Using drm policies was smart
Nsa spying via Kinect was smart
Must connect your console to Internet every 24 hours was smart
Telling your customers to buy a xbox360 if they don't like the policies with Xbox one was smart
System can't be us d without Kinect was smart
No used games was smart

All these smart decisions are the reason Xbox one has lost every single month since launch to ps4 world wide

I guess last gen when RROD took over and many had to buy multiple xbox360's that was smart because ms didn't admit the RROD issues until much later and by than many had bought new systems. I guess you have to sell consoles somehow

Praise ms and we would be stuck with the original vision of Xbox one the so called policies that ms fanboys call next gen features

Blinded by brand loyalty

Where you at rookiemonster today you haven't been so statice with your user list, can't believe how serious you took your ban from this site

[lastking95]

You're joking right? Cause it was the exact opposite for all that
(Btw they were gonna allow used games and theres 0 proof of nsa spying via kinect)
Did you watch the xo reveal? Xbox fanboy reactions were .....wtf? Lol and twitter went off about the 360 comment. Things like "bye halo" and "**** you ms" was posted everywhere. If anyone is blind its you.

[showtimefolks]

Last

Exact opposite in what sense? Everything I said is what actually happened at reveal and launch of Xbox one

Than last gen major Nelson was all over sales articles and touting about sales dominance while never admitting that xbox360 lost each and every month to PS3 world wide. PS3 at $599 was out selling the Xbox360 world wide

[n4rc]

Lol.. I'm going to just pass by all the obvious bs there but will address one point..

We would be stuck with their policies.. yes, Xbox owners.. not useless fanboys that would never buy one anyways.. because, ya know, your blind brand loyalty..

[MasterCornholio]

Just because you don't support the original Xbox Ones vision doesn't make you a blind fanboy.

Those policies could be seen as anti consumer and I wouldn't punish someone for not liking them.

But this doesn't just happen with policies that we don't like. For example games with gold was inspired by PlayStation Plus.

[n4rc]

That's the beauty of this market.. you don't need to support it, don't buy it..

This little narrative has nothing to do with people's genuine concern. Xbox barely matters anyways right?

Last edit.. you realize that just because it's your opinion doesn't mean it's valid or correct and mine is wrong

And if everyone else would jump on these so called anticonsumer practices, how are they any better?

[MasterCornholio]

I believe some people were afraid that if Xbox adopted those policies other manufacturers in the market would do the same.

An example for this would be Sony adopting a subscription model for online play because other manufacturers charge for the service.

[Chevalier]

Only BS I see is the person who is on a tirade. Seems only their opinion matters and ignoring everyone else who has brought up legitimate issues. Whether you agree or disagree doesn't change the facts and anti-consumerism and shady business practices. Ironic that said person suggesting blind fanboyism is fighting so hard for that one side.

[Imalwaysright]

The difference between Hello games and MS in this case MS is NOT lying. They are telling the truth because the X1S does indeed upscale the games to 4K. Your 4K TV is displaying them at 4k resolution no matter how hard PS4 fanboys try to tell us otherwise.

Hello games on the other hand lied to us in order to sell their games. They lied about features that are not in their game such as mp.

[MasterCornholio]

So TVs display PS4 games at 4k then?

So what's all the fuss over native resolution then?

I always thought that native was better than upscaling.

[Imalwaysright]

I'm talking about facts. I don't care if native is better or what is the "fuss" over native 4k because that's not what we're discussing here. The only thing that matters is if X1S games are displayed at 4k resolution when you're playing them on a 4K tv. If the answear is yes then there wasn't any false advertising on MS part.

[kraenk12]

You're not other talking about any facts...the TV itself scales the games up to 4K already.

[nicsaysdie]

That is exactly what I thought when I saw the commercial. WTF guys!

[Cherchez La Ghost]

"Nsa spying via Kinect was smart"

FoH!!

NSA will hit your smartphone first before going thru Kinect. SMDH..!

[lastking95]

It's not deceptive nor is it 100% telling. It does upscale 4k games but native 4k movies and 4k apps. Had they said native 4k gaming it'd be lying.

[DragonDDark]

He was playing a game while saying it. The old lady said "it looks so sharp". Yeah, that's not false advertising at all.

[endi123]

So does that lady say 4k sharp or just sharp, my grandma says the image is sharp when watching TV on 1080p display

[lastking95]

Sooooo? How is that deceptive? 1080p cant be sharp? Hell i recall ppl calling 720p sharp lol

[showtimefolks]

Dragon

Don't worry about it man these are the loyal members of XBDF(Xbox defense force)

it use to be a strong force now it's trying to regain its lost glory

[Imalwaysright]

"it looks so sharp"

Which is a subjective statement!! Can someone please explain me how the old saying that means that the game was being displayed at 4K native? I don't understand that logic!!

[Aenea]

So, if I bring out a NES classic like device, except for the Atari 2600 and I add a 4k upscaler to the hardware I can tout it's exactly the same thing? I can make the same ad without it being misleading??

[Imalwaysright]

You can because the game is being displayed at 4k resolution and you're seeing a 4k image.

[DashArrivals]

Microsoft are scum in my opinion. No company has the level of PR spin and deceives quite like Microsoft. But, it's not my problem because I don't own an Xbox One. I have a cracked version of Windows 10 on my PC. Microsoft get NONE of my money. I dislike them greatly. It is my opinion, that they can't be trusted.

[n4rc]

The guy stealing software proudly is worried about who to trust.. classic lol

[DashArrivals]

No one is paying me for anything and I'm not selling anything. Don't worry about this average consumer, worry about shifty practices from companies like Microsoft.

[n4rc]

Didn't know stealing made you a consumer.. lol
And thanks for your concern, I will when they actually do something shady

[EpicZinger]

Well said mate. I too am using cracked version of this garbage win 10. Good thing I wont give a single penny to this shittiest joke of a corp.

[Kiwi66]

Why are you using it if you think its garbage ........ Edit lmao so people can't see the irony in his comment

[Irishguy95]

Why don't you use Linux then?

[ApocalypseShadow]

It's Microsoft's MO. They call it business. When everyone can see it's shady.

Actors onstage miming actions for a camera that doesn't do all of what they say? Business

1080p games on 360 when they were actually upscaled 720p? Business

Best games in history for the fall season? Business

Most consoles sold when it was actually only in a 2 month period? Business

Cloud gaming will turn your system into 3 xboxes in one and it's nowhere to be found? Business

Scorpio will be the only console that does *true 4K*? Business

4K ultra HD resolution on Xbox one while playing an actual game in the commercial? Business.

They're deceptive by nature. It's as if truth somehow won't sell a product so we have to be deceptive.

But the comeback will be that Sony said all games will be 1080p/60fps and no one can pull up a link where a Sony executive said it when they meant *support*. Or Sony said toy story graphics but you can find Microsoft saying it. Or that Ken Kutaragi said games will be 120fps. When Ken Kutaragi was talking about supporting televisions and frame rates in the future because the highest was 60hrz TVs at the time. Or 4D when Ken Kutaragi was talking about time and the weathering of items in a game when you come back to it like rust or a planted tree now growing.

But you'll see the comebacks that don't make sense.

[darthv72]

what exactly is shady about it? It's a 30 second spot not an hour long lecture about what 4k content is or is not native. Hell... half the people on this site confuse 2160p and 4k when they are THE SAME DAMN THING!!!!

[endi123]

People love to complicate things, they got nothing better to do
Spoiled brat's, mommy and daddy bought them ps4 this gen so it's time to spit and twist everything ms does

[ApocalypseShadow]

Microsoft knows that the way they made that commercial was deceptive Darth. How many times do they have to be caught deceiving gamers until gamers listen?

Microsoft drops the price of Xbox with a limited promotion and then raises it
http://m.winsupersite.com/x...
only to lower it again later

They are deceptive when they are losing. And they are arrogant and run their mouth when they are winning. To trust them is to trust a kiss from a rattle snake.

[DigimonMaster]

What more can you expect from such a POS corporation and cum guzzling POS xbots?. M$ whole history is full of lies and deception.

[DafunkyRebel]

The people that bought the xbox one s instantly regretted after realizing they've been doped. I mean you get a 4K streaming machine and nothing else, but here's the thing. If you own a 4K TV you already have all the Netflix and Youtube 4K streaming capability, and add in a cheap UHD blu ray player and you're done. No need to waste money on a console that does the same thing but forces you to dish out an extra 200 bucks for the features plus no games to actually enjoy. Were as if you get a Pro you actually get 4K gaming with HDR and if you bought the cheap UHD Blu ray player you are set and since PS4 will have more games and better games in the long run you are actually going to get the better entertainment package.

[Condemnedman]

when the Scorpio arrives imagine the anger at the the most powerful console in the world with native 4k advertising then 😂. karma

[DashArrivals]

No. There won't be any anger at all. MS won't have to lie and deceive once the Scorpio comes out. But it won't matter by then. The real exclusive games library from PS4 and the dominate sales lead will tell a fitting story of this generation. Microsoft will find out that it was never the power lead by PS4 that won the generation by far, it's the investment in 1st party studios and real exclusives that you just can't play anywhere else and I mean top quality exclusives. Scorpio coming out is not going to do a damned thing to the lead Sony has, and it never will, in regards to world wide sales. Microsoft need more games, more new IP. But it doesn't really mean all that much because you can play them on PC.

[kraenk12]

I can pretty much guarantee you Scorpio won't play every game at native 4K as well. It will have the same problems reaching native 4K in games as X1 had to reach 1080p.

[MasterCornholio]

From what I've seen on N4G you better hope that every single game on the Xbox Scorpio runs at a native 4K. If not there will be a huge backlash.

Mind you Microsoft never promised a native 4k with all games. They said it's up to developers to render their games at that resolution. But you know how extremists can be.

@bg

Yep just like some people called the PS4 Pro a fake 4K consoles others will call the Scorpio a fake 4K console as well.

People just need to accept that it's up to developers to make a game run in Native 4K on these systems.

@Condemned

"I believe all ms published games will be 4k native?"

I'm not sure about that either. I mean will it be like the PC version at the highest settings running at a native 4K or will it be the Xbox One version running at 4K?

That's the real question that I have because running games at ultra setting at 4K isn't easy unless you have alot of power.

[Condemnedman]

true but I believe all ms published games will be 4k native? hey im not bothered if every game is 4k I just like to poke fun at the tools who dish it out I'm not anti Sony just some like to dish it out but can't take it back lol

[Phill-Spencer]

I don't get the complaints. We all know microsoft. Deceptive company, deceptive ads. Nothing new.

[ApocalypseShadow]

Tell that to the uninformed. You can put it in their faces
http://www.gamesindustry.bi...

http://thehill.com/policy/t...
*The FTC said Microsoft was “responsible” for the lack of disclosure but that the deception seemed to be an isolated incident on Microsoft’s part.*

https://www.extremetech.com...

http://www.theinquirer.net/...

It can be Xbox. It can be windows. Doesn't matter. Behind all the deception is Microsoft as usual. That video was just another in line of other deceptive practices . H#ll, type in Microsoft deceptive practices in Google and you'll find dozens. It's what they're known for. And the fan boys know it.

[Ristul]

That's only the most recent shit MS has done, if you look at history you soon realize how the company got this big, I guess the young people don't know about it though. People should know better then to support a company such as MS but most people will not do the research. Hell, I even supported them during the 360 generation so I'm partly to blame I guess.

"Microsoft has been accused of deceiving consumers by concealing the high failure rate of its Xbox 360 game machine. A woman from California sued Microsoft on October 2008 in Superior Court in Sacramento County, stating that the company violated multiple state consumer-protection and unfair-competition laws. The woman alleged that the company continued to sell the Xbox 360 even though it knew that the console's hardware was likely to fail."

"Since its release on November 22, 2005, many articles have appeared in the media portraying the Xbox 360's failure rates,[3][4][5] with the latest estimate by warranty provider SquareTrade to be 23.7% in 2009,[6] and currently the highest estimate being 54.2% by a Game Informer survey."

https://en.wikipedia.org/wi...

[Phill-Spencer]

Bg116

Tell me, how did sony treat me during last gen?
They should be damned they have delivered loads and loads of quality exclusives, didn't only rely on 3 ips and didn't charge a dime for multiplayer. Or for actually selling their consumers a quality console without a 2 out of 3 failure rate like their competition. And shame on them for supporting their product (ps3) until the very end with diverse games while the other company had pulled the plug long time before to shift their efforts to the next gen console. Or charging 599 for a console which could handle much better looking exclusives at the price of 1-2fps less in multiplats+ an included blueray drive that didn't require some games to come with 2 discs. They are crooked to the fullest.

As for business partners, you might be right, but from a consumer point of view i don't see what sony has done that qualifies to be disappointed about.

On the other side ms has proofed that they don't care about gamers on various occations. selling 360's with known issues only to release ahead of sony, not building up enough new and diverse ip or letting them drop as soon as the aren't satified with sales, pulled support of 360 early in benifit of x1, putting everything behind gold paywall, focus on tv with x1, telling people who don't want to be always online for games to buy or stay with 360, andbthe imho most important point-taking all exclusive from a console. If consoles don't have exclusives there is no legimate reason to buy consoles anymore.

[pyroxxx]

Cannot even run 10% of it's library in 1080P.
I expect nothing less from ultimate smoke and mirror bs company.

[starchild]

Well, to be fair, the PS4 Pro is being marketed as a 4k device when only maybe 2% of its library can natively run at that resolution.

I've owned every Playstation console and they are my favorite consoles, but it's crazy how hypocritical and one-sided many people on this site can be. Sony is made out to be god, while Microsoft is portrayed as the devil. It's kind of comical actually.

[Aenea]

Indeed comical, the people who attacked Sony for the way they introduced the Pro are now defending this ad! Even tho everyone knows this Xbox ad is a bit worse when they are being honest with themselves...

[starchild]

I don't agree with it in either case. Ideally I would like to see advertising be as factual and literal as possible. But that's not the way it is. All companies do this stuff.

[Aenea]

Seriously, people can be hilarious!

No, they do not flat out lie.
Yes, they are misleading in a very big way, denying that is very silly.

When the PS4 Pro was announced and Sony was saying things like 4k, all the anti-Sony (ie. Xbox and PC fans) were screaming "faux k" and saying it was misleading, yadayada, yet, the same people are now defending this ad!

Facts are:
- Xbox One S does support 4k resolution output by upscaling games from 1080p (or below) to 2160p
- it has a UHD Bluray drive which thus outputs 2160p as well
- there's not a SINGLE game out there for the Xbox One S that renders natively above 1080p, no 4k TV is needed to play the best looking versions of an Xbox One game

- saying that it looks so sharp after the other talked about 4k resolution WHILE playing a game suggests that it looks so sharp because of the supposed 4k support.

Saying that the upscaler in the Xbox One S is better than any TV and thus the output looks better than on a regular Xbox One on a 4k TV is cute and all, but you can't deny that many people out there will be misleaded by this who aren't so much in the know!

[butchertroll]

I read somewhere on GAF that Xbone S upscaler is not so good, said by dark10x ( Jonh Linneman from Digital Foundry ).

[IamTylerDurden1]

Microsoft is great at underhanded business practices.

[2cents]

Sony say hello

http://m.uk.ign.com/article...

[IamTylerDurden1]

Yea...that darn Sony lying about remote play. Cuz remote play isn't a thing..

MS has been crooked since they robbed Apple. How does one become the richest man in the world? Through fair play? Embrace, extend, extinguish. Good guys.

[starchild]

Sony's hands aren't clean either. All companies are guilty of having done shady things.

Remember Sony's rootkit fiasco?

"On 31 October 2005, tech security expert Mark Russinovich published his discovery on his blog about a piece of spyware, known as a rootkit, that secretly installed itself on his computer. He concluded that the rootkit was connected to the proprietary music player that was included in Sony music CDs. The hidden rootkit program was used to spy on users and their listening habits, and share that information with Sony, as well as prevent other third party audio programs from reading the disk.

In the process of spying, the rootkit created additional security flaws which opened the doors for other, more malicious attacks. Even if users detected the rootkit, safely uninstalling it without damaging their computer was another problem.

In total, the rootkit was loaded onto roughly 25 million CDs and infected more than 550,000 networks in more than one hundred countries, including thousands of US military and defence networks.

But Sony BMG's president, Thomas Hesse, dismissed the issue completely, and was quoted saying "Most people, I think, don't even know what a Rootkit is, so why should they care about it?". The press published what Sony was secretly doing to people's personal property and Sony was forced to settle numerous lawsuits and repair customers' trust as soon as possible."
https://fsfe.org/activities...

[Dragonscale]

MS are so desperate they will try anything.

False advertising at its worst.

[JMyers]

It is misleading because no game outputs at 4K on the OneS. In fact games struggle to output at 1080p which means the standard PS4 is actually better at native resolution for games. The OneS is a 4K media player... not a 4K video game console. They were playing a game and talking about resolution, which doesn't utilise the UHD player. If they were watching a movie then it would not be misleading.

Xbox marketing is jumping on the resolution band wagon when they said last year that resolution doesn't matter. "Play the game not the resolution". For years owners of the xboxone said they can't tell the difference in resolution, yet now upscaled 720p on a machine that doesn't play 4K games is "better"

[JasonKCK]

This is an obvious fanboy driven response to this http://www.tweaktown.com/ne...

[masterfox]

lol is indeed deceptive, the problem is that the commercial is showing a videogame while saying one after another that is 4k UHD resolution without mentioning is for movies only, if it where showing a movie or something else besides a videogame it would totally fine, but oh well it doesn't surprise me at all is MS after all, the liar king ;)

[ZorinInc]

Many well-informed gamers believe the Xbox S is the same as the Pro and I'm not making that up.

Not everyone devotes their lives to reading daily headlines and just see a shiny new Microsoft box.

[Trekster_Gamer]

Good bless Microsoft,, the rest can go frag themselves!

[gamer7804]

the commercial is annoying, but its not untrue, it does output in 4k hd. the games run at a lower resolution then output as 4k. Not sure what the big deal is,

[Aenea]

That perhaps people might get the wrong idea of the thing can do?

As I said above, if I create a console with Atari 2600 style graphics and add a simple 4k upscaler to it would you be ok if I would market it just like MS does in this ad?

[SynestheticRoar]

Their lying asses got caught.

[corroios]

Microsoft being microsoft.Nothing new here. This what they are very good marketing and pr. But to be number one in any market isnt enough

[Godmars290]

When did deceptive ads become "Good Business"?

[Bytor]

I can't wait till Trump puts a 35 percent tariff on each one of the Xboxes they try selling in the US.