Sega of America has a four-game publishing deal with PlatinumGames, the rebranded Seeds Studio comprised of acclaimed Japanese development veterans with credits like Okami and Viewtiful Joe to their names. And Sega of America president Simon Jeffery has said he'd like the upcoming titles, which include Madworld and Bayonetta, to be as popular in the West as the developers' previous work with Clover Studios should have been.
But where Okami, for example, has received acclaim from critics and fans alike, its sales performance ended up below expectations. Part of the challenge, says PlatinumGames head Atsushi Inaba, is balancing the needs of a Western audience against the strengths -- and perceived weaknesses, presently -- in Japanese development.
Inaba talks to Gamasutra about how things can be different for the new studio, and where he feels Japanese development in general could use a little Western influence.