Sore Thumbs writes: "Note from Shoe: I'm a bit slow getting part five of my "gaming journalism" series up because I'm doing a bit of digging and research on something. But in the meantime, a guy whom we know from the game-publishing side wrote us and asked if he can write something for our blog showing the PR and marketing perspectives on some of the things I've been writing and bitching about. We thought that would be cool, so his letter is below. He's to remain anonymous, but he's credible, trust us. He's been in the biz for years…and has worked for some pretty big-time players."