Nintendo shares will soar again if it can monetize smartphone IP success on Nintendo NX

Thought Nintendo shares price rise was over? Think again! Shares in Nintendo will soar again because Nintendo is using smartphone devices to showcase its IP with a view to 'properly monetizing' the IP though its own hardware such as the Nintendo NX. Therefore, in the view of a leading UK fund manager, Nintendo shares could reward long-term investors significantly, if it solves its monetization problem through its own-hardware strategy:

"So in our view if Nintendo succeeds in embracing the digitalisation of video games, using the vast scope of the smartphone platform to further boost the value of its IP and then to monetise that IP on new innovative platforms, the shares still have much more potential to reward investors in the future.”

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