GamesIndustry.Biz writes: "After being feted by dedicated gamers and journalists alike for so many years, there's something genuinely uplifting about seeing advertisements for Spore on prime-time television in the UK. There's something even more uplifting about the genuine excitement the game has created among more casual gamers, and even some people who don't play games at all.
The reason it's uplifting is because Spore is, in a very pure sense, a videogame. Where other games that excite great public attention - Halo, Grand Theft Auto and their ilk - owe huge creative debts to other media, most notably movies, Spore's genesis and creative evolution is the story of an experience that simply has no parallel in any other medium. It was born, developed and is now being finally released as an interactive experience. "