Analysts and Traders Upbeat on Sony

Sony shares rose yesterday by their highest margin for a year as the company made its most positive announcements in months.

Shipment announcements boosted the firm's share price by 6.5%, its biggest jump for a year. Sony chief Howard Stringer also reiterated the company's pledge to increase profit margins from 3.9% to 5%. Speaking at CES he said, "I made a promise. I have to find a way to get there. I have some ideas where I can find the money.''

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