Are Microsoft Trying To Get Exclusive Advertising Rights For Upcoming EA Games?

You may have seen the latest teaser trailers of both FIFA 17 and Battlefield 1 by now, both of which are incredibly popular franchises with a lot of love behind them. However one thing I noticed when watching both trailers was the well known Xbox splashscreen coming into the frame before the video started. The reason why this got my attention is because this isn’t featured in any of the older FIFA games, and from what I’ve seen in the previous Battlefield trailers and teaser trailers, it isn't present.

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gangsta_red1801d ago

I don't see why not, they seem to have a close relationship. And with EA Access on Xbox One it would only benefit EA to have MS promote their games even more while they provide bonuses for Access to entice more users.

aceitman1801d ago

They have been doing it already, and ps4 still outsells x1 ea games by a large margin

Lennoxb631800d ago

Its always about sales with you guys. Does anything else interest you? Like, I don't know... Games?

mozzie1800d ago

because xbox one owners don't have to buy all ea games. they can play a lot of them through ea access.

_-EDMIX-_1800d ago

@Lennox- buddy, the topic is not about any game ,its merely about a business deal.

Do you not get that is what folks will be commenting about? Sure, I'm excited for MS and EA's games....but how is that relevant to the topic at hand? If anything, why are you even here? The title alone should tell YOU its not about any game as suppose to the companies and businesses in gaming. You can actually do both and surprisingly live

ScorpiusX1800d ago

Don't think it was a factor seeing how the deal still went down .

freshslicepizza1800d ago

well since the ps4 is outselling the xbox one does it not make sense for microsoft to try and get more advertising? i swear some of you guys think way too linear because you only care about what benefits you.

+ Show (2) more repliesLast reply 1800d ago
Shubhendu_Singh1801d ago (Edited 1800d ago )

EA and MS has been cozy for times now.

But for FIFA17, it has a very very strong market in Europe where XB1 falls behind PS4 quite harshly, just facts. I guess it would benefit MS to market a title like FIFA in Europe.

Slightly offtopic, But I am also interested to see who will take the marketing rights of Titanfall 2. (Since EA's BF1 is already MS and COD is Sony)

Edit: @Wickedlester: you're really underestimating the power of marketing deals. Not everybody is as informed as us...believe me.

WickedLester1800d ago (Edited 1799d ago )

Gamers aren't stupid. They know Fifa is on Playstation. They don't need ads to remind them.

_-EDMIX-_1800d ago

"close relationship" lol


This is all based on $$$.

This isn't about any friendships or anything like that bud lol I don't get why anyone in their right minds even thinks this. You ever heard of a huge merger of a company based on solely "close relationship"?

gangsta_red1799d ago (Edited 1799d ago )

wow...I don't know if you are truly this ignorant or you just enjoy not being able to understand simple concepts and just love to argue.

In no way, shape or form did me saying "close relationship" even imply that they share long walks while holding hands and ice cream cones. Companies can have 'work type relationships' where they prefer to work with one another for any number of reasons despite $$$.

Like I implied, maybe ea working with ms and vice versa benefits EA Access which in turn creates more xbox users, that would also generate $$$.

Now please reply with three or four paragraphs explaining something totally irrelevant and off topic, be sure to include 'bud' and at least three 'lol'. But as usual i'll be done with this conversation.

_-EDMIX-_1799d ago

@G-Red- "wow...I don't know if you are truly this ignorant" Says the person that thinks a damn business deal is based on a "close relationship".

I know of no deals based on personal or emotional bias. Money.

The business exist to make money, their deals will be based on money, to MAKE MONEY.

What happened to that "close relationship" with Activision? How is COD getting this deal on PS when it use to on XB?

What happened to this "close relationship" from Bungie?

Do you not understand this concept is not based on feelings and its based purely on money?

"In no way, shape or form did me saying "close relationship" even imply that they share long walks while holding hands and ice cream cones"

You are also not factoring that they are not doing this based on an emotional concept and purely based on money....

" they prefer to work with one another for any number of reasons despite $$$" LOL No...

They work with them for the exact reason of "$$$". I know no company that is doing deals merely based on something outside of money.

Makes no sense. Look up what a business actually is.

maniacmayhem1799d ago (Edited 1799d ago )

EDMIX , you are aware of the term, "business relationship", An association between individuals or companies entered into for commercial purposes and sometimes formalized with legal contracts or agreements. Many senior corporate executives maintain a friendly business relationship with an extensive network of other executives, business people and contractors that they can call upon for advice or for other business purposes.

*Now please reply with three or four paragraphs explaining something totally irrelevant and off topic,*

Damn red, you called it.

annoyedgamer1801d ago

Don't care because I don't buy EA games.

andrewsquall1800d ago

I know right. With the eventual release of Mass Effect Andromeda next year I will finally be purchasing my first EA game this gen. Exciting times.

Spurg1801d ago

ms knows how to waste money

poppinslops1800d ago

It's not as though Sony didn't do the same thing with the likes of Destiny, CoD and Watch_Dogs... not to mention the borderline financial scam that is Battlefront - courtesy of EA.

RosweeSon1800d ago

Wish they hadn't bothered with COD should have left it for Microsoft to pay for like they did for that last 3-5 years.

_-EDMIX-_1800d ago

@Ros-"Wish they hadn't bothered with COD" ?

You mean one of the best selling IPs in gaming?


How would them not doing such a deal help them move more units?

_-EDMIX-_1800d ago

"waste"? This is something that will likely aid them and move units. Its why Sony also does it. Seriously look up how many of those bundles sell. The deals being made are justified.

showtimefolks1800d ago

i think they already got them not trying. they have EA access and EA alligned them self at start of this gen with ms while activision did the opposite

EA placed their bet on MS along with many others thinking success of xbox360 would carry on(forgetting that if you take RROD out of last gen than xbox360 wouldn't reach 80 million plus sol)

what's kind of funny is EA has a long history being with sony/ps brand so now we are seeing these publishers take sides(kind of funny if you ask me, but end opf the day they will go with whoever offers the most money)

as long as there isn't a 3rd party exclusive i am fine with limited early dlc/marketing rights. i do have a serious issue with 3rd party timed exclusives. exclusives should come from ms/xbox and sony/ps4. paying for exclusive is just hurting one part of the fanbase

SgtPepper18061800d ago

I don't think EA forgot. They just don't care about sales figures from Japan that pushed the PS3 ahead. In the US where EA make the vast majority of their money last gem was Xbox dominated.

showtimefolks1799d ago (Edited 1799d ago )

yeh true but than again mots EA titles last gen sold better on ps3. especially these side titles which aren't big FPS they tend to do better on playstation brand

and maybe people like you need to realize that ps3 got ahead of xbox360 by outselling it world wide. japan come on man that's what 5-8 million what about the other 72 plus million?

this mindset of only usa market matters has to end. ps4 has proved that a bigger market exists outside the usa. because within usa ps4 and xbox one are close maybe a million and half difference but outside is a totally different story

Lord_of_Cinder1800d ago (Edited 1800d ago )

They have been doing it a for a long time now but still, EA games sell more on PlayStation so I think is a good deal for EA and they benefit from this because they get an addition big check from Microsoft and still their games sell better on the other platform. Is a win win for EA. I think Microsoft should evaluate if they are getting any benefit from this. They are paying to promote and market games that end selling better on their competitor.

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