"I’ve been getting this monthly statement consistently for about a year now, and I thought it was time for a retrospective, diving into the fabulous world of “PR speak."
You’ll also find all sorts of glorious statistics that sound impressive, but are kind of impossible to actually sort out (30 million minutes played!). But what you won’t find? Actual, hard sales numbers. None. Almost all of it is about growth, because actual numbers would draw a comparison to PS4. And there isn’t a single mention of Sony or the PS4 (or Nintendo or the Wii U) in any of these statements.
It’s sort of a fascinating look at spin and PR-speak, as you can see just how similar all these statements are over the course of the past year, and how little they really tell you. Some months skip any numbers, even growth percentages, just going with “strong momentum,” which weirdly feels like a pseudonym for underperformance. The problem is at the end of all this, we really no longer have any clue how many units the Xbox One has currently sold, as Microsoft is now rolling 360s and Ones together making it impossible to get an exact figure when they release quarterly figures.