Xbox One Branding on Battlefield 1 Doesn’t Turn Off PS4 Gamers, Says EA

The PlayStation 4 is one of Sony’s most successful consoles. It is currently the leading current-generation console in sales. However, one of this year’s most anticipated games, the Battlefield 1, has Xbox One branding on a co-marketing deal between EA and Microsoft.

This week, during EA’s Investor Day Briefing, EA got asked whether this will have any impact on Battlefield 1’s sales or not. Andrew Wilson, the CEO of EA, said that this arrangement won’t be a turn off for PlayStation gamers.

[rmw2hot87]

So this means EA going show the first ever gameplay demo footage of Battlefield 1 at Microsoft E3 press conference next month. Can't wait!

[Eonjay]

You won't have to wait for Microsoft's show. Doesn't EA now have their own show the Sunday before e3 which is litterly the day before?

[badz149]

@rmw2hot87

yes, pretty sure they will but it won't be the Xbone version. 720p at E3 2016 will be embarrassing. they will use the PC version with the Xbone controller.

[Gazondaily]

In fairness, the PC version embarrasses all console versions, even the 900p Playstation version.

[badz149]

@Septic

so? I did say that they will use the PC version, right?

[detroitmademe]

No it definitely won't turn me off. I still want my battlefield

[BEASELY]

No, because I recognize it's all business and I'm not an emotional fanboy. Goes both ways. Destiny is the most bullying in this regard. There can't be a single bit of content injection without Playstation getting that extra layer of exclusive stuff.

[Aloy-Boyfriend]

Doesn't matter! Sony has the COD deal, and Microsuave has the BF deal. EA wouldn't be in the same umbrella as their competition.

[TwoForce]

Well, most of ps4 user including myself will buy Battlefield 1 just like Battlefield 4.

[freshslicepizza]

stop being in denial, call of duty sold better on the ps4 than battlefield and it will be hard once again for battlefield to top call of duty this year for sales. it is what it is.

[DillyDilly]

Just like how now PS4 branding wont turn off Call Of Duty gamers nobody cares

[TwoForce]

Here the thing, most xbox one and ps4 owners will buy Battlefield 1 more.

[Sunny_D]

Uhhhhh no. Despite, Battlefield being better, COD is a monster that just always happens to sell and outsell it's competition.

[PressPlayBro]

EA is what turns me off.

[whitesoxfalife1976]

you never shud have been turn on by them anyway... thas nasty lol

[Yui_Suzumiya]

EA Sports - "It's in your pants"

[SavingPvt_Highon]

Who cares? Not me!

[ocelot07]

Don't care who they partner with. As long as there is no exclusive DLC involved then am not bothered.

[Whitey2k]

don't think there will b any exclusive content. if there is there will b an uproar an will be unfair!. but like any dlc ps4 owners polly get it a month later

[ocelot07]

I don't think there will be any exclusive DLC. I don't think there ever has been when it comes to battlefield or battlefront. Only FIFA has had exclusive content (FIFA Legends) for Xbox which I am 100% against even it the shoe was on the other foot.

As for DLC coming 1 month later for PS4. Again I doubt it no other Battlefield games had timed exclusive DLC other than the first map pack for BF4 and that was for 2 weeks if I remember. Maybe a longer beta for XB1. PS4 had a marketing deal for hardline and was able to play the beta during E3. Xbox had to wait a few months to play it.

[zombiewombie]

What will turn people off is if the servers are crap at launch again.

[quent]

Crossplay anyone ?, Change the subject

[DanteVFenris666]

The obvious reason for this deal is to promote ea access which I find most people are missing.

"Play on Xbox first" but the fine lines are play it on xbox first if you have a access

[Lord_of_Cinder]

Paying an additional subscription to play a game just 5 days earlier and only for 10 hours and then anyway you just have to pay full price of the game is not service I would consider of good value.

[Bzone24]

I know this is old, but I'm pretty sure in addition to some of what you said, you would also get a discount on the game. It's not full price. That along with access to games in the vault.

[corroios]

No marketing deal gave the edge for Microsoft. This gen this kind of move just doesnt matter. It the power of the numbers.

Something like 55% of the market is PS4 and 27% Xbox One. There isnt any kind of deal to overcame this.

EA is getting more money.

[Lord_of_Cinder]

Exactly. They are just collecting a substantial check from Microsoft.

MS is just paying a lot more for a game that will sell better on the PS4.

[ILikeGamesYeah]

Well if ea say so... Wow they are arrogant patronising bellends aren't they??

[343_Guilty_Spark]

What is the attach rate for this series? I'm sure it's very high on Xbox, and lifetimes sales of BF4 are probably similar even with the Xbox having a smaller base.

[Majin-vegeta]

Dont know attach rate.But BF has always sold better on PS consoles.

[343_Guilty_Spark]

How much better though. I bet it's no significant.

[SilentZeroX]

well, according to vgschart,bf4 on the ps4 sold 3.29m copy, while the xbox one version sold 1.92m , hardlines on ps4 sold about 2m copy, and it sold about 1.18m copy on xbox one

[2pacalypsenow]

Take this with a cup of salt since its VGChartz but

BF4 Ps3 + Ps4 = 7.1 million
BF4 Xb360 + Xb 1 = 5.4 Million

BF3 did sell better on Xbox 360

[InTheZoneAC]

regardless of brand, I'm going to pass and wait for a real Battlefield 5(modern combat) or Battlefield 2143(no jetpacks or exo suits)

[2pacalypsenow]

So WW1 did not happen in a real Battlefield? And the First BF was in 1944

[Dirtnapstor]

Business as usual. The only way to make the situation off-putting would have been making it a timed exclusive like the Tomb Raider ordeal. But that would never happen with a franchise like this.

It wouldn't surprise me if both Sony and MS came to terms and rotates on who gets what deal and when regularly, barring first party exclusives.

[Immorals]

As long as there's no exclusive DLC bs, most people won't care. The fact the marketing is done by another company doesn't change the way the game plays on other platforms!

[MCTJim]

why would it..it wont take away from anyone's enjoyment of the game. I hope they announce cross play with the game too

[Xavy]

It will still sell better on PS4 =P

[Finch]

Its a same, same. Don't matter who has marketing. Still getting it on the one I choose. Rather it be Sony or Microsoft with the marketing. Means nothing to me when I am buying it. As long as its on the other platform also I don't care whos name pops up at the end of a commercial.

[Lord_of_Cinder]

It is a win situation for EA. They collect a check from Microsoft for practically doing nothing and the game will run and sell better on the PS4.

This is not the first time Microsoft pay for a marketing deal and the game ends selling more on PS4.

[BumperSticker]

It's actually EA branding on Battlefield 1 that turns off all gamers alike.

[hardcorehenry]

Anybody who is turned off of any game because of a marketing deal deserves to be stripped naked and pelted with rocks.

[PhoenixUp]

Why would it since it's still flung to sell better on PS4 anyway

[ShadowKnight]

Since Microsoft is struggling to make great first party games this is the only thing they can do.

[joab777]

I'm fine with it. It doesn't have the same meaning anymore. If you have a PS4, and God forbid you arent a whining crybaby and grab the new model, we all know which console will give us the best experience. So while some who havnt gone next gen yet may buy and xbone for this, no one who owns a PS4 is gonna buy an xbone just for this

[Ashby_JC]

The Battlefield 1

[Benchm4rk]

Doesn't bother me either way. Sony has deal with Destiny and it didn't stop me buying it for my XB1. Sony has deal with COD now and that didn't stop me buying it for my XB1. Sony has a deal with Uncharted 4 and that didn't stop me buying it for my....Oh wait.....yes it did....dang I really gotta get off my butt and buy a PS4.

[marioJP87]

It's gonna sell way more on PS4 anyway.

[Kingoftherodeo]

why would ps4 owners be turned off by this. i think they have all come to the realization that almost every new EA game will be first on xboxone, unless sony goes back on their word and decide that they goofed on ea access decision. no matter how you try to spin it if i something was to turn them off it would be the person who decided ea access was not good value for playstation

[WelkinCole]

EA trying to reassure themselves lol!.

Just like Titan fall 1.

True that MOST won't care but they can try and deny it all they like but if they went and market for the PS4 they would sell more copies of their game.