EA Explains Why Star Wars: Battlefront Had No Single Player Campaign, Admits Big Shooters Need One

During the Q&A Session of Electronic Arts’ Investor Day, Wedbush Securities Analyst Michael Pachter asked the publisher’s executive team a rather brutal question on how they can ensure that quality and execution of their games is going to improve, mentioning that they have “blown it” with the NBA brand, “probably killed Medal of Honor,” really didn’t make a “super-high rated Star Wars game.”

EA Studios Executive Vice President Patrick Söderlund provided an answer on behalf of the company, briefly addressing the NBA brand and focusing on why Battlefront didn't have a single player campaign.

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phoenix_dusk1275d ago

Good questions raised by Pachter(lol). Hope EA learns from this. Some people don't give chances to companies who didn't treat them right the first time. First impressions are sometimes lasting.

Abriael1275d ago

Lol that question was savage. I laughed for 10 minutes.

nX1274d ago

He should interview all the big publishers regularly, that would be a much better reason to pay him than for his sleazy predictions.

nitus101274d ago (Edited 1274d ago )

One of the main reasons why I don't like on-line only games is the fact that when the servers go down (and they will eventually) you are left with a coaster or wasted space on your hard drive.

Of course, there are exceptions where the developer makes it possible for private servers to take over but even then if a server is not available or no one is playing then the game is effectively toast. Having a campaign mode at least assures that the game is at least playable.

I am well aware that some people would say that if no one is interested in playing then the game is effectively dead and you should get the latest shiny, to which my answer would be Call of Duty 4: Modern Warfare that is a game released in 2007 since it seems that many want the remaster compared to the latest proposed "shiny". 😉

Unfortunately, EA is more into getting your money with the least amount of effort or at least providing DLC which you will pay for. Of course I have yet to see "Pay to Win" but it is only a matter of time.

Dee_911274d ago

"Hope EA learns from this"
"Hope EA"
"EA learns"
now thats comedy
say hello to online only madden xl version only for $199.99

-Foxtrot1275d ago (Edited 1275d ago )

"Michael Pachter asked the publisher’s executive team a rather brutal question on how they can ensure that quality and execution of their games is going to improve, mentioning that they have “blown it” with the NBA brand, “probably killed Medal of Honor,” really didn’t make a “super-high rated Star Wars game.” "

Say what you want about him but he has balls...something an actual journalist wouldn't say in an interview.

The new Battlefront is terrible compared to the old ones, if they really want to get back on top then I suggest they change everything about the way the new one plays and make it more like the old ones. No tokens, no loadouts, put back pre set classes which you need to unlock more during a match with your kill ratio, space battles and let us get into a vehicle ourself don't teleport us. No gimmicks.

To be honest they may aswell do that if they have a brain and call it Battlefront III

Abriael1275d ago (Edited 1275d ago )

To be fair, Pachter isn't a journalist. he's an analyst from an enormous multinational representing a ton of investors, so he can afford being savage. He kinds of holds the knife from the handle.

_-EDMIX-_1274d ago

I disagree with you and I actually agree with Fox.

I'm sorry but at this point Michael Pachter is much more of a journalist than most journalists are in regards to asking very tough questions that Gamers want to hear. though I understand why DICE did what they did with Battlefront due to the very short time frame someone must address that the folks that actually did want the single player mode in Battlefront in that respect he is a journalist.

Many times a journalist is nothing more than the person that is the liaison between the developer and the audience in many of these stupid ass journalist have not even been that to be honest.

_-EDMIX-_1274d ago

But you're still missing the elephant in the room that's extremely difficult to say to revamp and change everything when the game just shifted 14 million units.

They are correct to seek to add a single player mode if statistically people are more likely to purchase a game with multiple features but thats what caused lots of people to hate games that have forced modes just to have a bullet point for the sale. The focus must be on a quality single player not merely just the name and the mode as it sounds to me like having the name on the box is enough for them I want an emphasis on bringing in a team to actually make the single player I don't hate DICE but believe me they are not the best in that regard I'd actually rather them just do a collaboration with another one of their stronger teams in regards to single player.

ninsigma1275d ago

Interesting. Good to see they took the question head on and acknowledged the criticism they got. When it's all said and done, I feel like they did make a really solid foundation for their take on the franchise. It looks beautiful, mechanics are tight and it's fun to play. Next is appealing to more people by adding more offline modes than just those training missions. A fully fledged campaign through the clone wars would be awesome!

_-EDMIX-_1274d ago

I'm extremely surprised that they even addressed it considering the game shifted 14 million units.

Hopefully this means the game gets quality single player mode.

Dee_911274d ago (Edited 1274d ago )

If their Sims series is any indication of them taking tough questions head on, it's safe to assume they will not change anything. This is nothing new, prior to Sims 4 release and after sims cities, they received, took on, and replied to a lot of criticism, yet here we are, Sims 4 a joke of a game, always online NFS, and multiplayer only battlefront.. The criticism towards EA go in one ear and out the other, because they will continue to move units.

Lukejrl1274d ago

The problem isn't that it sold 14 million which is still a ton of money, the problem is that a great percentage of them stopped playing

_-EDMIX-_1273d ago

@dee- " they will not change anything" yet they address it? Umm....not too sure about that bud.

@Luke- "the problem is that a great percentage of them stopped playing" you know a game that has a 100% attach rate? Mind you, I'm pretty sure they are looking at that too. Someone playing only for a bit, also means they might not buy BF2 day 1, thus...EA needs to figure out if they didn't already how to stop that.

They likely clearly already know it was due to its release based on content which was already addressed. I"m sorry but its very, very hard to say a company won't do something, yet is addressing it in the first place.

Pretty sure they still want that 14 million all buying the sequel, I see zero reason for them to just not add a mode, they are now addressing in the first place. Their comments are telling.

yewles11275d ago


Did Pachter take a testosterone pill today?


gangsta_red1274d ago

"It was a conscious decision that we made due to time, and being able to launch the game side by side with the movie that came out to get the strongest possible impact."

Which I think pretty much sums up the lack of content this game had.

_-EDMIX-_1274d ago

Agreed and this is what many many gamers concluded by The Game's lack of single player. Me along with a couple other users on here have been saying this for a very long time I do not believe that DICE just released this game this way purposely to mislead or to upset people they work for EA they have a time line and they have to meet those deadlines.

I believe with the time line they were on with the constraints that they were under I still believe they released a pretty decent game that sold really really well for the crunch that they had.

It's good seeing the publisher address this and allow the team to create something more.

NeoGamer2321274d ago

And this is why gamers should not trust any of the companies. Whether it is EA, Activision, Bethseda, Ubisoft, Microsoft, Nintendo, Sony, etc.

Any company will take advantage of fans if they think they can get away with it. EA did that with Star Wars Battlefront. They sold 14 million, and got away with it.

_-EDMIX-_1274d ago

? No I think it sucks Battlefront get released with a single player and had very limited content I cannot actually say they got away with anything because it was very transparent what consumers were getting in the first place they were not lied to they were not misled gaming has some of the greatest transparency out of any medium you get to play the game you get a great understanding of what is going to be with the game upon release.

I cannot really say that this company took advantage of anyone that was not willing to allow it in the first place I purchase the game and I can tell you I do not feel like I was taken advantage of.

We knew what was going to be in the game down to the number of modes, weapons , maps how the game felt etc

It sucks that it didn't have a single player but I'm not going to go as far as to say the company had any wrongdoing if you factor no one was misled no one was lied to.

If you honestly can't take it to court buddy just shut up about it. Unless you have real concrete evidence that the company Mismarketed, Misadvertise misled or lied to Consumers I'm not sure you really have a solid argument and I'm telling you that I agree that it sucks that it didn't have a single player mode but it wasn't Criminal bud. Those 14 million including myself very much knew what we were getting into and if you unfortunately didn't, the information was everywhere to be understood about what the game was.

I'm sorry but ignorance is not a virtue....

ParanoidFreak1274d ago


Nothing more than a rushed corporate job to capitalize on the casual cronies whose ignorance led them to part with $60 of hard-earned cash.

Shame on EA.

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