Why Unity’s John Riccitiello loves mobile ads and fears VR’s gap of disappointment

At Unity Technologies, chief executive John Riccitiello sees a sea of games and game startups streaming through doors. Unity was founded in 2003 to "democratize game development" with easy-to-use game engine tools. In the last quarter, 220,000 games were made with Unity, and those games were downloaded 4.2 billion times in the first quarter on 1.7 billion devices.

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