Sony's Bought an Entire Channel 4 Commercial Break for Uncharted 4

Fans of Gogglebox – the bizarrely popular British television show which shows people watching, er, television – will be in for a treat this evening: Sony has bought the entire first ad block during tonight's episode on Channel 4. According to a press release, it will use the time to run a live Twitter competition, while showing off a large chunk of uninterrupted Uncharted 4: A Thief's End gameplay.

[italiangamer]

Uncharted 4 marketing must be the biggest I have ever seen in gaming:

- Trailers before Star Wars, Deadpool, Batman v Superman and Captain America Civil War;
- Champions League banners during semi-finals and final;
- Extensive TV coverage

and now this. Not counting the millions and millions of views on YouTube, seriously the total views of U4 trailers from the PlayStation channel must have surpassed the 50 million mark.

[MasterCornholio]

I'm really wondering what the sales will be for this title.

[DigitalRaptor]

3.5 million first week. 12 million lifetime is my prediction.

[Crazyglues]

Has Pre-downloading already started on the U.S. PSN store... anyone know?

[nix]

It hasn't for me. EU here though.

@Italian,

You can't count UEFA. It's already paid for. If UC4 wasn't releasing, they would have continued with Sony PS4 or Xperia X advertisement.

[badz149]

I think $500mil for Destiny is kinda hard to beat!

[Blastoise]

Terrible show. Truly awful. Saying that, people love it for some reason so it's a great time for an ad

[superterabyte]

The disagrees amaze me. The show is absolute crap.

[vickers500]

It's because you're criticizing something remotely related to Uncharted. That's unacceptable on this site. It's like walking into a church and shouting "god isn't real".

Uncharted is perfect, therefore everything surrounding it is perfect by proximity!

[Horseheadinthebed]

We all have different tastes , we enjoy goggle box (admittedly we are usually pissed by the time it comes on) and I saw the UC ad , good move by Sony as it is a very popular program, I personally hate soap operas but these are the most watched programs on the tv! But this translates in into ps4 time when my better half is glued to them....

[Aloy-Boyfriend]

The stellar reviews are also a big marketing and hype. 20 milli lifetime sales I say and hopefully more. TLOU reached 10 milli with probably half the marketing this is getting

[kneon]

TLOU had about double the install base to sell into though, so even coming close to TLOU sales would be a phenomenal achievement.

[emad-E-three]

Expecting 10 million copies in the first month or so!

[Nivekki]

'20 milli lifetime sales I say'

'TLOU reached 10 milli with probably half the marketing this is getting'

TLOU got that amount on two consoles combined, not one. UC 2 and 3 got about 7 mil each, and you somehow expect UC4 to get 20 million? I hope it does well and expect it to, but there's no way it will get 20 million. You have to be seriously delusional to believe that.

[MagicBeanz]

About time Sony market a game at least as hard as Microsoft does.

[DrumBeat]

This is what MS should have done with Sunset Overdrive and other exclusives. I feel like they don't promote their games enough.