Interview: Codemasters on Dirt Rally, Evolution and the company's bright future

It’s been a tough few years for Codemasters.

The UK-based outfit has struggled to get off the ground with the PS4 and Xbox One. Meanwhile, its ventures into non-racing territory – such as last year’s Overlord: Fellowship of Evil – proved disappointing. In fact, Codemasters closed its non-racing operations in November 2015.

But this awkward phase is over.

“The business has been transformed quite a bit in the last few years,” CEO Frank Sagnier says.

DeforMAKulizer2976d ago

Really happy Evo Studios found a new home. Cannot wait to see what they in store.


Why the gradual death of the console exclusive makes business sense

And why Lego Horizon Adventures is coming to Switch.

Read Full Story >>
phoenixwing9h ago

Depends really. Like for example I moved onto pc so sony is missing out on the thousands I spend on games where they take a cut in the walled garden while most casuals won't do what I did and they'll make money. So it all depends how many die hard spenders switch to pc or just stay with sony

VariantAEC3h ago

Congrats on graduating to the platform that has the potential for offering the best HW and worst experience with fewer high quality games.

A great decision there, really!

Shiore2u1h ago(Edited 1h ago)

"Worst and fewer", he brazenly says while going through a consistent drought half-way through his branded low frame upscale machine's lifecycle.

abstractel8h ago

Exclusives absolutely make sense. Nintendo, for an example, needs to keep exclusives to sell their consoles. So does Sony to a large extent. Xbox is just falling behind so much on the hardware front that they are trying a somewhat modified approach but they are still going to be producing exclusives if they are going to be producing new Xbox generations.

So far Sony has taken a good approach to PC, but so far the PS5 era hasn't been my favorite Sony era. Hasn't been bad, but not great. I hope that this is being rectified.

porkChop6h ago(Edited 6h ago)

I'm not disagreeing that exclusives are important, but I just want to point out that Nintendo is a special case. Nintendo needs their bread and butter exclusives because they don't have all the larger multiplatform games. For nearly two decades they've had slow, underpowered hardware that simply couldn't play the vast majority of 3rd party games.

So their fanbase has been conditioned to buy Nintendo hardware for pretty much only Nintendo's 1st party exclusives. If Nintendo were to start launching their games on PC very few would buy their hardware because Nintendo has nothing else to offer. They don't even have a competent, proper online network to satisfy the needs of online/competitive gamers. They also don't have a mature, built-up ecosystem to offer people like they do on PS, Xbox, Steam, etc. The only thing Nintendo can leverage is the fact that you need their hardware to play their games. That's it. It'll be interesting to see if that changes with the Switch 2.

Knightofelemia8h ago

Too me it's just another goofy Lego game no different then the last Lego games. I think Sony putting it on Switch they are just trying to make some extra cash. It's not like Sony is actually porting Horizon on the actual Switch. It's a kid friendly game no different then Lego Batman, Lord of the Rings, Lego Star Wars. Sony owns the IP they can pretty much do what ever they want with Aloy. And there is no death to the console exclusive. Microsoft putting exclusives on other platforms is to make money. Porting exclusives to other platforms breathes new life into that franchise, opens the doors to new fans, and gives that franchise a new breath of air. Instead of sitting on the shelf collecting dust.

VariantAEC3h ago(Edited 2h ago)

I guess people are having real difficulties understanding how licensing like this works (not you, but the two disagress as I write this). Lego is not owned by PS. PS also doesn't have the publishing rights to Lego games. PS agreed to allow their IP to be represented via Lego sets back in 2022. PS probably only makes a small royalty off those because it's PS' IP represented through the property of another company.

This game is basically the same thing. PS provides the permission and oversees development so that their IP isn't mishandled and they make a small cut off the partnership to increase exposure of their IP. PS looks good, Lego looks good the game comes out on PS5, Switch and probably PC day 1. But in the end this isn't a PS game it's a game made by another publisher with permission and there was an agreement to put the game out on multiple consoles.

Its skipping Xbox and some see this as being a PS request seeing as how the game is coming to Switch we know there are zero technical reason it wouldn't come to Xbox... but the other more likely reason the game is skipping Xbox is probably because Lego knows their games underperform on Xbox platforms and decided against the more expensive development route, which would likely have a low ROI anyway. Maybe the game will come to Xbox consoles at a later date?

[Edit: Separated this wall of text into 3 paragraphs at sentence 5 and 10. Removed a stray "so" in sentence 10.]

Petebloodyonion8h ago

I appreciate the panel video featuring Layden, Pachter, and Burnham, where they provided insightful comments on the reasons behind the current business model's shortcomings.
For instance, discussing why companies have become risk-averse and how continually soliciting additional funds from the same audience ultimately fails to yield outstanding results.

Since the event was featured on IGN LIVE, it is highly possible that there were financial incentives from Microsoft and IGN for certain mentions.

Show all comments (22)

Publisher Kepler Interactive Shining Bright In 2024

Get to know Kepler Interactive, the up-and-coming game publisher that is making waves in the industry. Learn about their unique collaboration model and impressive game offerings.

Read Full Story >>

The Xbox showcase brought the E3 magic

After having to prove itself for years, Xbox doubled down and pulled it off..

Read Full Story >>
GaboonViper3d ago

Yep Xbox absolutely knocked it out of the park with that stunning show, it was everything a gaming showcase should be, games games and games, well done team Xbox.

CrimsonWing692d ago

It really did. Like I came out of that with the hype for new games I haven’t felt since… well the better years of E3.