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Sony's Attempt to Trademark "Let's Play" Suffers One More Hit as USPTO Accepts 2 Letters of Protest

Things haven’t been going too well for Sony Computer Entertainment America’s fairly comedic attempt to trademark the wording “let’s play.” Yet, Sony’s petition isn’t fully dead and buried, as the company has six months to respond to the denial, prompting a reexamination of the issue.

Yet, two recent documents published by the United States Patent and Trademark Office, deliver a further blow to the company’s chances to bring the trademark home.

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Genuine-User1385d ago (Edited 1385d ago )

I wonder who at Sony Computer Entertainment America thought they would get away this patent.

It's rediculous and inconsiderate.

Abriael1385d ago

I was surprised too. I can't even fathom why they're trying to trademark it.

Genuine-User1385d ago (Edited 1385d ago )

Nor can I.

generic-user-name1385d ago

I can only imagine they're bringing some new feature to PS4 a la SharePlay and want to use that name for it. If not that then I've no clue.

rainslacker1385d ago (Edited 1385d ago )

Marketing. Line's like this are marketing lines, used for marketing.

Some of your site's users have said as much, and they are probably right.

Sony can do some pretty foolish or seemingly silly things at times, but they do understand the power of social media, and how quickly this would work against them if they tried to take over the LP community.

The backlash was to assumption, when no real action was taken.

Sony should just come out and say why they were trying to trade mark it. OTOH, if it's in relation to an unannounced product/service, then maybe it will become obvious in time...at least to those who don't just want to assume and hate because it's Sony.

I'm coming to find that half the controversies we see here weekly are more manufactured as a byproduct of the console war, and people not caring to inform themselves, than things that are truly worthy of discussion....and honestly, every day I'm growing closer and closer to not even caring to engage anymore.

Edit: Could I suggest that you put in that Sony isn't doing anything with this trademark at the moment in the description? Already some comments that Sony is trying to hard, which indicates people can't bother to read what this is even about. Do we really need a long discussion thread of more Sony wrongdoing when they aren't doing anything verifiable about this TM at the present time?

bigjim581385d ago (Edited 1385d ago )

'Let's Play' was put in the public domain in January. Nobody can trademark it as it permanently belongs to the public now. That is why Sony is not even trying again. http://www.digitaltrends.co...

dirkdady1385d ago

Patent lawyers. It's their job to trademark as much as they think is possible.

rainslacker1384d ago

@bigjim

Good find, although this happened at the same time as this article was written, and was the result of why the TM was updated in the first place, so Sony still wasn't trying any shennanigans to pursue it.

On the plus side, it means Sony can now use the term all they want, although they will likely just find a new slogan.

+ Show (3) more repliesLast reply 1384d ago
Whirlwind_Fanfare_081385d ago (Edited 1385d ago )

Oh just drop it already sony! you'll never trademark it. I like them and all, but how many more times they're being denied to trademark it before they give up?
IMO i say they need to let it go and move on and think of bigger things than trying to attempt to get a stupid slogan.

rainslacker1385d ago (Edited 1385d ago )

Sony hasn't done anything with this trademark since it's been filed. They haven't tried to dispute the rejection, nor tried to refile with something similar, yet different....AFAIK anyways.

This particularly thing is someone else protesting Sony's trademark which the TM office felt prudent support for not approving the trade mark. By law, if it's relevant to the TM, it has to be posted, so Sony could dispute it as well.

Since Sony hasn't bothered after all this time, and likely due to the negative backlash it's gotten from all the assumption going around, they probably won't bother.

They were denied the TM once. For Sony's part so far, there was the filing, then the denial...to which Sony has neither appealed or commented on....so likely they have given up, although they still have 4 months or so to file said appeal. About the only thing they could actively do if they don't intend to pursue it is pull the TM registration.

Reading is your friend. This is spelled out in the article.

TwoForce1385d ago ShowReplies(2)
Cdn_Seahawks_Fan1385d ago

I just love how any corporation thinks it's ok to try to trademark something people use EVERYDAY. It's so stupid.

Kingdomcome2471385d ago

Like the word, "Candy." Lol.

rainslacker1385d ago (Edited 1385d ago )

While I agree, that doesn't make the TM of common things inherently wrong. It all depends on how said TM is used, and since using common terms is common for marketing, this happens a lot, and doesn't indicate malicious intent on those companies to pursue legal action against people who use the common term.

In fact, TM the common term tends to associate the term with said company over time, so having people use it commonly only strengthens the reason companies do this. This in itself is disingenuous, and honestly a whole other topic on the ethicacy of it, but all this stuff gets thought up in brainstorms of marketing meetings, and sometimes the ultimate perceptions of what it could mean overall are not always thought through...particularly if it's with just the marketing team, and the team behind it more in tune with the culture have little to no input.

The biggest problem I had with the trademark is that it was supposed to be attached to what we think of as Let's Play. This leads me to believe that Sony has some service which they want to use similar to that. That leads to all sorts of possible scenarios which I feel are best nipped in the bud, so I was happy it was denied...even if the reasons for that denial had nothing to do with that.

However, if Sony, or another company, were trademarking this as a marketing term for some other product which you play with, and the marketing slogan was "Let's Play" then there is actually nothing wrong with it, even though it's a common term...even outside the LP community.

jaycptza1385d ago

wonder if these people own any Apple products. The media is making a eff mountain over a grain of sand

TheColbertinator1385d ago

Not gonna happen ,Sony. Might as well start trademarking "Bazinga"

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