Telltale: Episodic model serves as "license incubation" writes: "Telltale's co-founder, Dan Connors, has said that the developer uses episodic gaming as a form of "license incubation" for creating a successful retail product, at GCDC today, in Germany.

During his talk entitled Episodic: A new model for gaming and entertainment, Connors described the benefits of developing an episodic game as a great way to build up the strength of franchise piece by piece.

He explained that releasing a game in parts allowed Telltale to build up a recurring fan base that would make their retail products a success."

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