Sony Computer Entertainment is reorganizing and moving its headquarters to California. The reason for this is that the money for consoles is now almost entirely in the U.S. and Europe.
Well, Japan didnt really have a good reason to buy the PS4 when it was released because there was barely any Japanese games in it. But in the next few months, games like Persona V, Star Ocean V, FFXV and the Plethora of JRPG games will make console thrive again in Japan.
Well, you might be surprised to learn that Sony has sold more PS4 than PS3 when comparing aligned launches. They also said "SIE will be headquartered in San Mateo, California, the United States, while also establishing key global business operations in Tokyo and London, beginning Friday, April 1, 2016." Also, last time I checked the Dollar is strong against the Yen so moving to the U.S has less to do with abandoning Japan and more to do with expanding and getting paid.
100% correct! Why would Sony abandon Japan ,when Japan publishers & development studios output quite a large number of games made for PlayStation's.
JP has been trending towards more mobility and portable entertainment for several years. Many outside of JP just didnt want to believe it. It's okay to admit that JP isnt the big gaming territory like it was. NA is still the largest single territory in the world with EU making up the largest multi national territory. JP devs will still make games because of those two reasons alone. The millions of potential consumers outside of JP that still enjoy their style of games, even if some are being tailored to more western audiences.
Well Said Eonjay! Also since Sony already has Japan wrapped up against Microsoft. Why not take away Microsoft's advantage of being here in the states or at least soften it by locating yourself here also. Especially seeing how Microsoft is not a treat in Japan.
WII U Home Console Beats PS4 Sales in Japan last week. Home Console is not dead in Japan! It just need more Games!!! Shuhei Yoshida!!!
And don't forget the deal Sony and Square Enix signed to rejuvenate console gaming in Japan again.
@miyamoto Yeah I can already see SE rejuvenating console gaming 'little by little'...catch my drift?
Any business that says it's doing something on April 1st should not be taken seriously.
Japan brings that variety and they are essential to PS. Western publishers are becoming so afraid to take risks and propose some new experiences. Western games tend to look and even play the same while every jap developer makes games in its own style. This article doesn't make any sense.
No it don't suprise me do you forgot that the PS3 was a lot pricier 599 and a very big clunky console(big consoles are a problem in japan because of small,tiny apartments)with not that many games within its first few years? The worrying thing for PS4 is that it was way cheaper and smaller to begin with than the PS3 and PS4 already had a price cut but PS4 still don't sold more than PS3. PS4 has already shot all its bolt but still struggles to sell. I think the PS4 can be happy when it sells quite the same in japan as PS3 did at the end of its time.
Doesn't matter is exaggeration. Not as important as it was 20 years ago is more what it's about. You can't simply ignore the market, because there is too much development that goes on there, which is one reason why MS sells there despite it's low sell-through rate. The market itself is big enough to support a console. There are other countries which sell much less, but still see support, so why not Japan with it's rich gaming culture, and heavy developer interest. I doubt any gamer would say forget Japan. It just means no/less developer support, and a lot of popular games come from the region which I'm sure people would miss even if they aren't into the whole anime scene, because they offer a lot more than that.
I live in the San Mateo County, next big city in Silicon Valley. I mean looking at it I'm just surprised this region has nearly ALL of the great studios headquartered here. EA is here along with Crystal Dynamics and many other who has a major presence like Capcom and even gaming news media. Figures why IGN and Gamespot are PS bias, they're live right next to each other lol
Well there's still a market in Japan, but it's mostly for mobile and handheld games now. The PS4 doesn't appear like it was sell as well as the PS3 did, even though it's selling like crazy in Europe and North America. Sony is obviously aware of where the real money and profits will come from. This is why they are making the move.
@eon agreed. As it currently stands their success in the region is inevitable if you consider titles like Final Fantasy 7 15 along with Kingdom Hearts 3 and many other Japanese titles will push the system in terms of sales so Sony as the publisher doesn't necessarily need to bring more titles to the platform when the platform will sell by default based on those titles. Many for a long time have argued the myth of exclusive selling platforms but the reality is multiplatform titles sell platform is greater than exclusiveshe do. They will be fine in the region Metal Gear Solid 5 pushed a large amount of units in that region. They will be fine, Japan just needs their ass titles before purchasing no different than many of us in the West that await GTA's call of duties assassins creeds battlefields etc before making the jump some of these ace titles are just taking much longer to come out from the east
PlayStation is a product from Japan. It has support whether it works for it or not. They only need to really concentreate on the west for which most of their studios make games for.
Their three biggest franchises, GT, UC, and GOW are popular in Japan. Japanese gamers like western games as well, not unlike how many western gamers like Japanese centric games. Then they have an entire publishing branch with lots of development teams in Japan which makes almost nothing games that cater more to the market. If those games didn't sell in Japan, then a lot of them wouldn't get made, because they don't always make it west, and Japanese developers want to be able to sell their games to their home market. In fact, when it comes to publishing, many publishers want to sell to as many markets as is financially viable.
So Microsoft PR department thought it's high time for a negative spin on SIE streamlining, eh? All these negative spins suddenly come out of the bushes. From one click bait to another.
@ darth. kinda funny how many dislikes you have. It is truth though. Japan as a whole just isn't the gaming mecca it once was in terms of consoles. Mobile gaming via handhelds and cell phones has taken over Japan the past 10 or so years. Yes there's still a sizable amount of console gamers but it's certainly not like it use to be.
Japan Matters for Video games as much as the U.S. or anybody else. It would be arrogant and ignorant to say otherwise. Japan even matters for Microsoft, they just need to get the formula right.....and by that I mean XB1 needs a game similar to Dragon Quest XI.
MS formula doesn't work, because they start off with a bang, and then when it doesn't work out, they kind of give up. They don't diversify themselves over the long run. Hard to say if it would make a difference in the short term, considering how many of the games they do get are multi-plat, and the ones they make exclusive(timed or otherwise) for the Japan market are neither the big franchises, or aren't plentiful enough to push system sales far enough. With the 360, they assumed that having a couple new JRPG's would drive sales. This gen, they went with some interactive story types games. Then nothing else that was exclusive, and the bulk of their staple line up hasn't been that appealing over there because it's extremely geared for western audiences, particularly the US audience. I hope it's something they remedy for the long term, but there's also the possibility that it won't matter due to the market maybe not being strong enough to support three major players over there.
Yea they need to get it right from the beginning. A nice colorful awesome art style RPG instead of a realistic looking one would do well. Something similar to Dragon Quest A mech game of some kind. Something similar to monster hunters A game somewhat like Pokemon. a REAL fighting game similar to Street Fighter than isn't Killer Instinct. ^ All those together would get Japan interested. Throw in something similar to Fire Emblem or Final Fantasy Tactics and they are on their way to a success. I wish they knew this though.
The Japanese have a severe negative growth rate, an aging population, a lagging economy, and the entire north part of the mainland is a radiation emitting nightmare. They HAVE to cater to other regions. Their own region can't support them.
What an clickbait article!
Japan is now a mobile gaming-first market.
What kinds of mobile games would they play? I dont think they would play games like 5 nights at freddies, minecarft, etc.
A ton of dating sims I bet.
Monster strike and puzzle dragon the 2 biggest. In 2013 puzzle dragon was making $3mil a day in Japan alone. Monster strike which came soon after is just a popular and both are still rolling on the money. All game developers are chasing the mobile market. Easier to develop for, lower costs
If you go to Japan, you'll see how much the shift is. Gaming is bite sized and consumed in 5-10 minute bursts throughout the day, because no one there really has the time to dedicate hours in front of a TV. as a result the Japanese audience Consume games via their smartphone with a plethora of games that quench their start and stop attention span that their busy lives require. It's sad, but that market will dominate as its insanely profitable and minimal risk
Ok thanks guys. And why all the disagrees? :(
We don't know where the disagrees come from. Some say the ghosts of fanboys past still haunt these forums. Others believe them to be an act of demonic persuasion.
Because you spelled Minecraft wrong... Get him kids!
For the time being.
Reason why Nintendo partnered with DeNA.
Looks like we'll be seeing more western focused games from Sony and less Japan games
Well I believe someone at Sony already said they wouldn't be making any JRPG type games themselves and would leave that up to third party developers. So that's already an indication of them being more western focused. And we can already see Sony's focus on "dude bro" type of shooters this gen. And also their huge money spending on third party timed exclusive content for games like CoD, Battlefront, Destiny and others.
It has been around 15 years since Sony itself developed a jrpg anyway. Sony Japan never developed the majority of their hits. A really big strenght of Sony was and is to support third party companies that produce games of all kinds https://en.wikipedia.org/wi...
True, I was just recalling that statement in regards to how Sony is focused on more of a western audience than a Japanese one. You can see it with their upcoming releases and how they push those more than others. Another example would just be their type of games they are releasing now compared to yesteryears. Games like Parappa and Ape Escape which had a very Japanese cultural look and feel compared to their titles today.
I believe sonys dude bro focus comes from watching MS make massive profit off it last gen, they have the larger install base so they know they can rule the 3rd parties whithput focusing their own resourses on it. no halos or gears of war style 1st party or exclusives (great games btw) necessary to cater to that market......let thd 3rd parties do it. allows them to make more horizon, dreams, until dawn, the last guardian style games they're good at.
What a load of misinformation bullocks! Japanese PS4 exclusive games out number western developed games. http://gematsu.com/exclusiv... This list is proof that PS4 is restoring the balance of power between Japanese & Western games once again after the wreck Xbox 360 did.
They say that for now, but if there is a resurgence of JRPG's due to some key titles, then they may change their tune. Otherwise, they tend to support JRPG's by financing them or partnering with some, which is what it's been like for a while now. I don't know if I'd say they are focusing on dude bro shooters. They are making some, more than they use to, but I see a lot of variety still from their games, and the dude bro is a rather small percentage of that. I think their marketing and partnering focus is more on the dude bro though, and that's probably logical given that there is a pretty big market for that.
@miyamoto We are discussing Sony releasing Japanese focused games not third party developers.
@gred- I wouldn't disagree with that completely merely that what they mean is likely more so towards the genre in Japan and not necessarily towards all Japanese games consider Gravity Rush is still having a sequel for ps4. Sony is not doing that based on more interest towards the west they are likely doing that because of the shift of capcom squares being more conservative like Sega and producing some of their titles only on Japanese consoles. Square has done this last generation in there doing this even more this generation Capcom has already confirmed they intend to produce more PlayStation titles this generation. Exclusives do not necessarily sell the majority of platforms in fact more platforms are sold based on multi-platform titles than on exclusives solely. So to them they could care less whether or not it's on a rival platform or not what matters the most is perceived value at the end of the day people in huge millions are purchasing Playstations in Japan to play those titles in that sort of all that matters to Sony at the moment not whether or not it's specifically for a title they create or own. I just don't see reason for them to spend money on something that won't push units better than a final fantasy or Kingdom Hearts or even a Metal Gear. This is about money. If units sell for capcom, Sega and square games, Sony has that region covered. Hoffman is 100% correct too, Sony Japanese RPGs like Arc the Lad or White Knight Chronicle have not done huge units look at the software sales and really tell me that those were assisting in those systems rise.
In the end, the consumers are indirectly deciding the focus of game companies. And while I myself never bought a Call of Duty, a Titanfall, Destiny, Fifa or NBA game aside from NBA Jam those series are the biggest hits these days. How the focus on western audiences already changed Final Fantasy is worrying me a bit but there are still enough..more traditional alternatives.
To be fair the market is deciding the shift of focus but the diversity of those genres will always drive that focuse. Final Fantasy 13 failing the way it did very much shows that they can't stream line in Call of Duty the game into success so then having Final Fantasy 15 be more so a traditional Final Fantasy game in regards of open world towns airships Exedra shows that it's pretty clear they are seeking more so of a traditional Japanese RPG been trying to appease the West. You can continue to not buy Call of Duty titanfall and many of those series but the industry is not merely made up of just those gamers who like those genre will continue to impact and affect the genres. That is like saying to boycott all the major blockbuster GI Joe films will suddenly make the industry create more arthouse style independent films. Those who like those genres specifically will affect their success others will clearly choose to like genre you don't but I actually don't believe they have much of an effect on other genres existence.
Sony has always had a global reach with dev studios under their roof. But take a look at what Japanese focused games they've release over the last 10 years, and take a look at what has come out of Japan period.
Isn't that a good thing tho? After all PS4 haters bash japanese games a lot and call us weebo Besides it's been a long long time since PlayStation had its exclusive JRPG. All JRPGs comes from 3rd parties and 2nd parties like Level 5. That'd be enough. If japanese gamers aren't into consoles anymore, then heading west and focusing there is a good thing for all of us who are supporting them fully
What a shame.
This is strange, because there has been almost a new renaissance of Japanese games that have, and are heading, to the ps4. There's so many its ridiculous.
And yet none of those games will be dominating a PS4 sales chart anytime soon. When the year is up, and we look at the biggest selling games on PS4...they will be COD, the latest destiny or destiny 2..fifa, madden. UC4, horizon and NMS will be the biggest selling console exclusives this year on PS4. I dont see any japanese games diverting the spotlight or even the majorities attention to them. Sony themselves will be spending massive amounts of money marketing those games...stuff like nier and persona will go under the radar as cult hits amongst die hard PS fans who like japanese games. But they are now in the minority.
Well that's fine. At least they will still be there for me to play them. :-)
"Okay, so what?" It matters because it determines what type of game that dev does next and where they publish that game. That japanese dev that didnt make a dime today, off his niche game will be thinking about the greener pastures of the japanese 3DS market. Thats business. You go where you product is selling....This is the exact same reason why you dont see many japanese games on Xbox one...did you know that? If you dont really care...fine...dont waste your time commenting on it. simple as that. Gangsta.. "Interesting...I'm reading a lot of *sales don't matter* type of comments in this article." I was getting to this. this has been what is most interesting about this thread. Of course they will go back to doing the usual song and dance when NPD comes around again....even though they swear they care about WW sales more (But will comment more in the NPD, because thats the one the X360 dominated for 8 years...A lot of underlying x360 obsession around here, eh?)...even though they are saying in this thread that none of that matters, when speaking about how well these games do on their platform of choice. Interesting...interesting indeed. @Tra5hcub30n3 "I thought you people cared about games being good, irrespective of sales?" I can only speak for myself, but I never cared about sales. I also play on XBL with a few people who are here on N4G, so I know they feel the same ( FYI..two of us, in this thread are streaming our xboxs to our PCs, while surfing N4G...guess which two, that is?) I dont care about things like that unless I am making money from it. I just finished lifeless planet and strider the other day...their lack of top ten sales status did not diminish my fun. Forza 6 has not sold 6 million copies...yet I am obsessed with the game. Its brillliant.same goes for halo. My fave console is selling badly...I still love it more than my other consoles ( one of which is currently selling better than my XB1)...So what point are you trying to make? TomatoDragon + 27m ago "Well that's fine. At least they will still be there for me to play them. :-)" And so you should, mate! A games sales should not effect YOUR enjoyment. It has no bearing on it whatsoever. Which is why I dont speak mucjh on sales, outside of the impact it can have on rthe dev and the manufacturer. I dont get into all the cartwheeling that goes on, on N4G. Just not my style.
Its stupid, niethwr you flex or red care about japanese ps4 games so why all of a sudden do you all of a sudden care about their sales. ps4 are getting them and I mean a ton of them, of course they are not gonna chart, if its not FF it doesnt ever chart bit guess what. we're still getting them. persona 5, dragon quest 11, star ocean 5, nier 2, ni no kuni 2, worlds of FF, its great. Dont try to downplay or piss on the fun just because A. You dont like them or B. Xbox isnt getting them. jrpgs has always been a playstation thing.....its not gonna change now.
@remixx116 "Its stupid, niethwr you flex or red care about japanese ps4 games..." Really? Exactly where did I say that I didn't care about Japanese games?
The PS4 launched in NA over 3 months before Japan for a reason, and this is also explained by their huge push for Call of Duty, timed exclusive DLC, TV, etc. Sony's backyard has never been so irrelevant to PS this generation. Say all you like about Xbox One sales in Japan but PS4 isn't doing amazing there either, compared to how consoles once did in Japan during the PS2 era. Consoles in Japan have lost to the mobile and handheld gaming space. PS4 might outsell PS2 worldwide, but only because of its success in the West.
You know this article is an opinion piece right??
You do realize the PS4 isn't selling anywhere near as good as PS2 did in Japan right?
I been saying it for the longest time, yet get hit with a million disagrees. There is a reason why sony has spent all this money getting the COD deal and doing a starwars bundle...And the PS4 reminds me an awful lot of the X360, in many ways... And lets be honest...they wanted the destiny DLC deal because of bungies halo history. They wanted that association with a big western shooter..or company behind a big western shooter. Of course I feel no more compelled to play these games on a PS than a die hard PS fan would play a JRPG on an xbox...I guess it just dont feel right.
A lot of that had to do with Sony seeing where the 360 succeeded and they wanted a piece of that pie and ended up getting it with the PS4. The way the PS4 is plastered everywhere atleast in the US is very similar to when the 360 was the front runner in the US. But I do agree it being weird seeing Playstation with CoD timed DLC, the Bungie/Activision deal, Star Wars, etc. The Bungie deal especially was a shock toward the Xbox fans.
Look at the PS4 2016 lineup. Hell look at the other games already release... That's right! Even though sony has wasted money on 3rd party deals, they are still releasing games themselves. That's where the awful similarities with the 360 era ends
@XiKurapikaKurta Im aware of the line up. And yet its the western games that I mentioned (UC4, Horizon and NMS...do pay attention please...) That will dominate the mindshare of all but Ps gamers like yourself. reminding me that the like of star ocean exists doesnt put them in any top tens does it? its like my post went over your head...especially with this: "Even though sony has wasted money on 3rd party deals," Sony would beg to differ. And im sure you were OK with it all when sony declared themselves the sales winners of 2015 attributing their western deal to said success... cant have it both ways buddy... "they are still releasing games themselves" Riiiight...because halo, gears, forza fable the rare games( PDZ, kameo, Banjo kazooie:N&B) are all third party...MS never released a single game for X360.... "That's where the awful similarities with the 360 era ends" I said "awful lot"...not "awful" as in bad. VERY different context...Are deliberately pretending to be this thick? Clearly you fail at comprehension but I will humour you: Mandatory pay to play online on ALL games indefinetly. sure you can play warthunder and warframe without a sub, but nobody is really playing those games compared to COD on the same damn console. Has exclusive deal with same company that had same exclusive deal with MS for the last 7 years Has exclusive DLC deal with former halo makers Shifted focus to shooters Switched focus on western market Does exclusive deals on western games. And lets not be coy about it or pretend....where else are the personas and star oceans of the world going to go?...nobody on xbox buys them...Its not worth the cost to devs..so sony dont have to do a deal, for those games..its more a matter of the devs not making any money on xbox, while EA, activision, bethesda etc. The desicion is made for them by the xbox audience... western publishers dont have THAT problem on xbox...The only other place where japanese devs would make any real money is on the DS. with the odd PC game seeing surprising sales.
Some people don't realize that Sony is probably more likely to market western games in the west than they are to promote lesser known Japanese games in the west. I don't know what they're pushing in Japan, but they're obviously not going to spend time promoting a product that isn't as appealing to the western audience in the west. What else have they marketed in the west from Japan at their E3 conferences, or at least given support of so far? FFVII, Shenmue III, TLG, Gravity Rush RM, SFV, World of FF, Bloodborne, MGSV, PT, probably some more I'm forgetting. Should I move on into other press conferences? Japan gaming isn't dead, nor is it meaningless. There are tons of games from Japan which have universal appeal, and plenty others popular enough to warrant pushing them in the west. Sony isn't focusing on one region, just their marketing deals overall in the west are for the western audience, because those kinds of deals make enough money for them to warrant spending lots of money on them. For the most part, the same games will always dominate a person's mind. But who cares? Good games tend to do that. Games that get played a lot tend to do that. The market for games considered more Japanese don't have the same audience in the west, so they obviously don't get talked about as much, but I'm sure that people over in Japan have plenty to say about their games, just like we'd talk about UC4, Horizon, and NMS...all three of which will probably be popular everywhere.
People don't want to hear it. Its not like we are saying the games are bad. Lots of Japanese games are good. But being good doesn't always translate to sales.
@flex dude we get it. You dont like playstation okay. also western deals??? yes there have been some like xall of duty and star wars but your ignoring FF7 remake worlds of FF dragon quest 11 deel down street fighter 5 nier 2 And the like. all japanese....there is more of course but im just stating the big ones. you want to make the ps4 seem like the 360, which in ways your right, 3rd party deals and the like but what you fail to realize is the immense diversity in games. that has never changed yet its the one thing you ignore.
They have the exclusives and supposed niche titles, makes sense that they would go after the shooter crowd to complete their collection.
Japan always matters when it comes to Playstation for me and many others. I enjoy playing Japanese games like Yakuza,Tales,Street Fighter,Star Ocean,Neptunia, Kingdom Hearts,Earth Defense Force,Final Fantasy,various Japanese hidden games that come out every time,etc. When playstation stops getting Japanese games that will mean that it's time to move on to another brand. Maybe I'll go back to Nintendo home consoles I guess. Now do not take it the wrong way. I enjoyed lots of western games that have arrived on Playstation consoles throughout the generations like Time Splitters, Sly Cooper, God of war, Uncharted, Ratchet and Clank, Jak and Daxter,GTA,etc., but most of gaming on a Playstation platform consist of playing games mostly created by Japan. It's just a natural gravitation. They make the types of games I typically like to play.
I agree with you 100% on playing Japanese games. Like you said if playstation stops then its time for me to move along which to me only leaves PC and Nintendo as the other never really gets lots of JRPG's..
Yep. Thats why I've stayed with PlayStation since launch day of ps1. The diversity of its library. I have no doubts setting up shop in the west is smart financial move...Just hope that means it don't effect the Japanese titles that get released. I want uncharted, horizon, ratchet and clank etc...but I also want stuff like persona, Dragon Quest, the last guardian, dynasty warrior games...etc.
I love Japanese games as well which is why I own a PS4 and 3DS. Just because the minoritys hate Japanese games doesnt mean that the majorities don't have the right to enjoy them.