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Toshiba's new Blu-ray beater is a … DVD player

Toshiba today announced its "near HD" DVD player, which effectively succeeds the company's HD DVD players that were removed from the market earlier this year. Toshiba's first XDE player will debut later this month, are promised to offer better image quality than standard DVD players for a price that is twice that of other 1080p upconverting DVD players, but only half the price of Blu-ray players.

The XD-E500 player will shed light on Toshiba's high-definition strategy, which is described as "eXtended Detail Enhancement." Promised to be more than "just DVD upconversion", the company admits that the detail level will not be as high as what a Blu-ray player can deliver, but enough to tale "DVD picture quality to a whole new level". In addition to 480i-1080p upconversion capability, XDE will offer "user selectable picture enhancement modes that allow for greater detail, more vivid colors and stronger contrast that bring standard DVD quality closer to the HD experience."

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