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Dragon Quest Builders launches block-removing campaign in Shinjuku Station

When Dragon Quest Heroes launched in Japan, Sony Computer Entertainment Japan Asia and Square Enix took over the 80 meter-long wall at the Tokyo Metro Marunouchi Line Shinjuku Station’s Metro Promenade asking commuters to help defeat 100,000 slimes represented by a massive sheet of bubble wrap.

Now, with Dragon Quest Builders, a block-make RPG due out for PlayStation 4, PlayStation 3, and PS Vita on January 28, Sony and Square Enix have taken over the 80 meter-long wall once again, asking that commuters remove one of the 180,000 blocks that make up its Dragonlord and monsters pixel image. By removing these blocks and “defeating” the monsters and Dragonlord, a special poster underneath will gradually be unveiled.

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