Square Enix recently announced that Final Fantasy 13's heroine Lightning will be the new face of Louis Vuitton's spring clothing line. This is a big deal.
Louis Vuitton put Lightning in its clothing and published "photos" of her modeling it, just like the company has done with real human celebrities such as Jennifer Connelly and Michelle Williams.
Lightning, the completely fictional, animated character, even gave an interview about this, but we'll come back to that later. Let's address this kind of amazing fact first: A completely virtual video game character is now a spokesmodel for a luxury French fashion house.