This editorial over at gameplayer challenges media outlets to award 10/10 scores to the best of the best. Going as far to say that those who don't do a disservice to gamers and developers. The reasons given for this can be found within.
"Reviewing a game isn't about running through a checklist of points and adding up the ticked boxes at the end to define a score. It's about how much fun you had. Period. And 'fining' a game a .1 or something ridiculous because you saw pop-up once is the type of anal retardation that suggests that said reviewer has forgotten what made them a gamer to begin with – they were having fun."