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EA Mobile grabs UK Deal or No Deal licence

Endemol continues to push into casual - it has signed over its Deal or No Deal licence for new games made by EA Mobile.

The first game based on the licence will roll out in November 2008. Deal or No Deal hit the UK in October 2005 and now attracts average daily audiences of over 2.3 million on Channel 4. The format has aired in over 80 countries worldwide and has inspired other console and handheld game spin offs.

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