The top five things Sony needs to do in order to reclaim there leadership position in this generation of the Console Wars. Check it out
1. More Marketing - PS2 had so much marketing that it was literally the face of the videogame industry, but right now that isn’t the case 360 is becoming the standard of the videogame industry here’s my examples. when you watch TV, car commercials, movies, there’s always a reference to xbox 360 whether it is mentioned or just shown on the TV screen now, PS2 had that same effect but with PS3 the only tv show it was ever on that I remeber was heros when they were playing heavenly sword other than that it’s non-existent. KungFu Jesus says: PS2 was the face of gaming because of the games. The same will be said about the PS3 in three years 2. Mass Market Price- The longer they take for that to happen the longer it will take for them to dominate. We’ve seen sony outsell 360 at a higher price point since the ending of last year all the way to current. Once the prices are matched or become mass market with the features PS3 offer then and only then will the industry see Sony reclaim the lead. KungFu Jesus says: You wont see a price cut now that Sony is sticking with the 80GB. Maybe the end of 2009 3. Meeting deadlines - False announcements always make a company lose credibility and Sony is at the top of the food chain when it comes to broken promises. Follow the footsteps of Qore they announced same week it came out. Life with PS3 where is it, Home where is it, More online features where is it. They have to step they game up before loyal fans start becoming 360’s loyal fans KungFu Jesus says: With firmware 2.41 and HOME around the corner Sony has a online plan and is making a community....Lets not 4get..online means PSN and PSN is looking better and better weekly. Sony just announced they have 10million signed PSN users. Deadlines in many forms of entertainment are pushed back and delayed! I dont care about delays just as long as the time spent was put to good use 4. Third Party Developers - Make them use the PS3 power to exploit 360’s disc space issues. Make more games that only PS3 can pull off successfully in order to show 360’s weakness as far as lack of hard drive and lack of disc space. KungFu Jesus says: Sony cant make 3rd party devs do anything. It will be the devs themselfs that make it known! We have seen a few already...We have heard a few say storage is key and we all know blueray has that 5. Make Trophies Universal across all games - consumers will love that and spend more time on the PS3 than ever before KungFu Jesus says: I will admit i plan on playing Uncharted again and trophies do add to replay. Give it time and it will happen...not many games in 2009 wont have the PS3 version of awards in conclusion KungFu Jesus says: Sony has proved why track record counts and why the have EARNED a fanbase! PPL that take the word of PR reps and then use it to say things like "4D" "3000 FPS" need to check dem selfs! Keep up the hard work Gamer
There's some crosswords game show that comes on around noon. I'll watch it if I'm bored. Anyway, every now and then they'll mention the 360 and the logo will appear in the top left corner of the screen. Although I don't quite understand why ms would advertise the 360 on a crosswords show in the middle of the day when everybody's at work, and the only people watching are either old people who've wasted the last 20 years of their life trying to figure out how you turn on an Atari, or bored people like me. But yeah, the PS3 only has made like 2 commercials since launch. So I see your point. Bubble.
That was a incredible comment man i like the way you broke everything down 1luv and god bless from the hiphopgamer i gotta give you a shout out on one of my shows man stay tuned and keep on gaming peace
For the Wii and DS, there are so many adverts like the Wiifit and Guitar Hero but the last time I saw a PS3 advert was for MGS4 but there were not many of them. Mind you, I haven't see many 360 adverts on TV, last being GTA IV.
i think Marketing is the most important one out of them all, once marketing is solid awareness of the Ps3 would be high, I can see them making R2 (resistance 2) a big marketing game.
the word of the mouth. nothing beats that, so far I've convince a few friends to get a PS3 over 360. Once Socom hits, more people will get the PS3.
I agree, Sony needs to act As If... They are the biggest dog in the yard They are video gaming They have a 10 inch ****!!! My kids haven't played the Wii for month's Bring it.
but everyone seems to be buying one.
Just like nobody enjoys their mcdonalds meal right after eating it ... but everybody still eats there. Same thing.
i see LBP getting more money for marketing. R2 is a hardcore shooter and even thou many ppl missed out on RFOM 1 because it was a launch game i dont think it will push hardware like a game like LBP can do In a world where the Wii sets a tone for casual the PS3 and LBP might just be the thing to bring those same part time NOOBs into the PS3 family
advertising their games!!!!! i mean media blitz....i appreciate the madden psp commercials, but that's the only time i see psp commercials...at the appearance of a new psp. Sony needs to be media whores
Sony has been doing some advertising but I also think they need to advertise their games more. That would show people that you can only get this on the PS3.
Dont worry dude when the holidays roll around you will see plenty of Sony on your TV Batman on Blueray alone will get a push come Christmas time
great point you made there man with the blu-ray movies that is gonna be crazy. imagine a little big planet/batman movie bundle for christmas or Iron Man there's so many options it's incredible and the MGS4 bundle is still selling out like hotcakes so that's crazy right there now
Batman on Blu-ray will not get people to buy PS3's. It will sell like gas on DVD though.
They should use what is available to them much, much more. Think of a PS3 Batman bundle with The Dark Knight movie and Lego Batman. Hell, I would buy it. Twice. Ok, maybe not twice but I'd buy it. Wouldn't you?
advertising needs ps3
Everything he said was true and that commercial kicks much A%s.
he is spot on, once again. HHG, I hope people @ SONY are watching this bubbles++
sony should really take thehiphopgamer seriously this time!! where is the ps3 advertising?? they should make the ps3 at 300$ this year not next year!!! and when they do it they should advertise the sh!t out of it!!
Call me a fanboy, but this Christmas is all Sony. Disagree if you'd like. You're feeding my ego, either way. In any case, I'm purchasing games for all 3 consoles and ofcourse, that Dark Knight Blu-Ray should break a few records. I'd expect Blockbuster to have a surge in sales as well, since they are a big backer of Blu-Ray.
Speaking indifferent for a moment, Sony doesn't need marketing and they don't need to change a thing. I've seen a great deal of what they have instore for everyone and it's bigger than a few role playing games or must have fps. Think of Sony's ps3 blue print as a rebuilding of their infrastructure. With each decade that Sony has been in the industry they have changed the way we play and the way we think about gaming. With each passing generation things change and in order to prepare for those changes Sony has had to make costly decisions for a better future. Trust me, when you see some of the stuff I've seen first hand you'll never even remember a few missed steps for an rpg or 3rd party exclusive. 3 games will be shown off at Leipzig that will blow you mind and you have never seen them before. Ever! They are also going to lay the ground work for "Frames" which I touched a little upon before I had to go away for awhile some of you will remember. Sony is doing nothing wrong in terms of positioning.
100% Agree Long Term business plans are just that. Long Term. Since Day 1 Sony has said that the PS3 will be a 10 year plan. I for one am very excited about those 3 games! Bubbles + 1
he speaks from the horses mouth
Well said Gamesblow. I know we started off at the wrong foot at the PS Blog but I agree with you. And yes BigDaddy, they hate the truth. That's why they slam disagree buttons on some of my comments.
What happened to all his bubbles, do people just hate the truth so much that they take all his bubbles away?
As far as positioning i think there are making amazing strides but i just feel that even with what they've done already there's room for so much more improvement that will make the PS3 more attractive than the competition in every aspect. including online
Jukken the guy you see on the PSblog isn't me. The one on the Sony forums isn't me, either. This is all well documented and people who know me from my blog and youtube know this. I'm an actual Sony employee and that guy is just a fool. @ Biggdaddy My bubbles, as I was talking in a PM with another member here, have vanished. I went away for awhile to let things die down and to get some things taken care of "legally" and come back to let everyone know when the site was going live and I have like 2 bubbles left and a bunch of ignores. It's all about networking and trying to get back the gamers you lost now.
"Jukken the guy you see on the PSblog isn't me. The one on the Sony forums isn't me, either. This is all well documented and people who know me from my blog and youtube know this. I'm an actual Sony employee and that guy is just a fool." ...Holy Moses, that wasn't you? Lol...that's messed up then. :/
Sony will probably have a bigger Christmas than they did last year. In fact, it's going to be a big Xmas for all consoles. I hope the PS3 and 360 eat the Wii for breakfast, lunch and dinner.
I agree, Sony should get behind more of their games and have more advertisement for them and the ps3 aswell
good comment +bubble ppl need to remember this is the Summer....advertisment plays a bigger role come the holidays
RPG's for one would make Sony more viable in the consumers eyes or just all around diversity in their line up. All we have our shooters and it's getting old. Really old. Sony are idiots, though. They won't listen to anyone, more over Hip hop Gamer.
Siligon was up man thanks for the comment but i wouldnt' say Sony are idiots at all. actually they are very smart and very strategic i mean they have 3 platforms on the market all successful i mean they are still #1 in the game industry regardless of what some people may say. the only thing is to me is that they need to move a little quicker and more stronger before they lost alot of loyal fans because 360 is no slouch and 360 is a great system too. when you have competition that changes everything but also shows you who comes to show up in this war so far sony is showing up just slowly i feel they should ditch the ps2 and go full blown on the ps3
I disagree. The PS2 still selling is keeping a lot of peoples respect at the moment, supporting the PS2, PSP and PS3 is a lot of work. Its being done okay, but I'm pretty sure there's probably enough money hidden at Sony to start primariliy focusing on the PS3 for advertising, what it does, the cool things that hardly nobody knows about such as the free gaming online service, Home, Remote Play, The Internet Browser, The fact it plays music and video etc. Also, more respect for the developers. I remember the big advertising campaign for Uncharted in the UK, it was stunning but too fast and failed to mention "From the makers of the original Crash Bandicoot trilogy and the Jak and Daxter series, comes..." which actually would of been a good idea, people that I've shown the game to were SHOCKED to find out that it was from the same developer as ND have quite a good repuatation. Its no good selling a new IP if you don't point out what made the developers to acclaim previously. Keep the PS2, its good for those who haven't migrated yet and looks good to the public too. EDIT: Just in relation to your above comment, your article is spot on.
The PS2 does 4 main things for Sony. 1. A cash cow for Sony which helps offset the PS3 loss therfore making the PS3 more competitive. 2. PS2 is a testment to Sonys long term strategy aka 10 year plan. Which keeps PS fans happy and devs happy and confident in the PS ability to sell their games for a longer periods of time. 3. PS2 gets more gamers to be familiar with PS products so that when the PS3 is at an affordable price. These gamers will most likely upgarde to the PS3. 4. PS2 captures gamers that would otherwise buy a wii because its cheap with last gen graphics or gamers that might buy the x360 because of its current game selection which the PS2 is king.
He showed a new level in Killzone 2 and also Dead rising 2 pics so I know he is speaking real.
When Playstation was huge, the savior of the British development scene, tbh, everything was going downhill before then. Developers from Amiga like Pygnosis, Team 17 and Gremlin moved onto the Playstation as basically, the PC was literately killing the Amiga with Windows 95. There was a time where the Playstation and the games on it were a national treasure, parents stopped calling consoles 'Nintendos' and became 'Playstations' instead. It undoubtedly ruled the UK, hair dressers had them installed for waiting lists, night clubs had them, special lorries and buses traveled around destinations with play tests, even a premier ride in Blackpool Pleasure Beach named after it. Controversial, awesome, sometimes confusing adverts were directed by talent such as Chris Cunningham. A console where kids, teenagers and 30-odds could play a game without being accused a geek or being childish. What happened to these glory days? Lazy advertising, lack of public promotion, developers jumping ship or going multiplatform and of course serious competition. Its as simple as that. Sort those out, Sony's respect is back...it wasn't ALL about the games available back then, it was the way the public saw the console and I have a funny feeling that the hype and promotion of LBP may possibly just sort that out.
Keep up the good work. However, I learned not to underestimate Sony back during the PS2, so my faith is still strong. But I agree entirely that Sony needs better advertisements. You got your **** together, bro. Respect.
thanks fantasy star 1luv and god bless tune into the hiphopgamershow at www.thebitbag.com or www.hiphopgamershow.com
it's true Sony needs a better marketing scheme..but it's selling fine do to its past track record..MS has to work a lot harder for the X360 because they don't have a proven track record..man.you see x360 in everything from WWE to XGames,UFC,concerts they pushing hard.. pS1,ps2 those consoles set the standard for whats happening with the PS3 right now..not to mention the reliability issue MS has been having...and your right about a better price point..if their system was cheaper MS would not have a chance this gen...some might read this and say what the hell are you talking about, but I have an opinion..so F*** IT!!! PS3/X360/NEOGEO RealGamer(F**k Fanboys)...puff,puff,pass :)
...I've begun to see an awful lot of PS3 commercials on WWE programming lately (there mostly on Smack Down, but there are a few on RAW).
Its a crap ps3 console thats why people don't buy in to the sh*t .also no advertising is giong to save its ass
Man pp your so stupid sony is selling the ps3 at a better rate then the 360 sold in the same amount of time, so they aren't doing that bad. I also own a 360 which I like, but won't take anyting away from sony. They both have made their fair share of mistakes, but it seems Sony is really moving forward now, while the 360 is sitting still waiting to lose this console race. Sony has a more promising look on their horizon. Thier advantages this year will be free online gaming still, home, better 1st party exclusives, multiplatform games no longer being better on the 360. These very things are whats gonna seperate the ps3 from the others.
The ps3 will i estimate rule the roost after this christmas its by far a superior machine inside. SOME GOOD NEWS BIONIC REARMED FULL GAME HAS JUST GONE LIVE ON UK PSN better late than never ENJOY.
I buy! Hurrah for PS3 and their non-scheduled PSN store update!
and he claimed he wasn't a droid, LOL. who says sony needs to or even CAN "win" again this gen? stupid fanboy. let's not forget you actually said Resistance 1 was better than Gears of War1 LOOOL!! You're definitely not a fanboy!!! ahahaHAHahahaHAHAHa
They will pass up the 360 and the wii won't even last a whole 4 years. Nintendo will have to put out a better machine to win in the long run.
That's my opinion and i have reasons to support why i feel resistance 1 is better than gears 1 that doesn't make me a fanboy that's like saying you like gears 1 more than resistance 1 makes you a fanboy it doesn't. everyone has a right to there own opinion i have mine and you have yours don't be mad cause i didn't agree with you man
admit it. you're a droid. gears > resistance
Sony need to advertise more especially in the Uk, the last ps3 advert i seen was for MGS4 that was around launch date, the last 360 advert i seen was the one advertising halo3, but hot dam the ds has adverts on all the time, same as the wii its advertised really well, thats sonys problem, its such an obvious one aswell hopefully they can fix that.
Remember that god awful Circus advert? I was embarrassed. It shown nothing about the console what-so-ever!
How about we not listen to some kids opinion with a video cam and a boom box for our video game news. Oh yeah, and when your trying to say "there" as in ownership, you spell it "their" not THERE like you did in the title of your post, you illterate one...
is just acting like he wants to slap fight someone i say slap fight because most kids cant throw a punch to save there lifes
lol...boom4u..is a hater..you wish you was him..anyway thanks for the free lesson on how the spell "their" . Maybe you should put a bed sheet behind you teach you special ed classes..dumb f**k..you had absolutley nothing to say on the subject at hand..so what do you do read everyones post and correct them with your own..grown the f**k up.
im waiting for you to correct me fool...
Sony needs to advertise the f*** out of everything they sell in order to sell numbers. Microsoft can sell a game crappy or not they can make a consumer buy a game and that's Sony needs to do. If Halo 3 can sell 8 million copies then MGS4 should be able to sell more. I know this Fall Sony is gonna have some major advertising for some major exclusives. Sony has that whole Leipzig Conference all to themselves to show off games, introduce new ones, and steal the show in Europe. Sony after Leipzig is gonna take the European Market which will be huge in Sony's favor for the rest of this gen. I've seen tons of advertising for Sony I've seen it on TV, at the Olympics, in game stores, in magazines, and books too. Sony is starting to show off some great stuff and w/ that 80GB PS3 SKU coming out here in 12 days they can make huge numbers now w/ the PS3. Sony is on the right track after seeing the games, seeing developers move to the PS3 as their main platform, the commercials, and the price is gonna put PS3 back at the top.
But, I don't know where exactly you're from. I'm from the UK and we had the most stupidest advertising campaign based around circus freaks with narration what the console does. We had completely no evidence what-so-ever of the practical uses, it demo'd nothing and only shown mileseconds of games, it was like a facepalm. A lot of people in the UK don't have a clue of all the things the PS3 can do!
They dont even need marketing. All they need to do is release GT5 and FF13. Thats it...
It wasn't a post, it was the title of the story. And by listening to you write, you need to stay in school and study harder.
@boom4u you know what's so funny did you understand anything that i wrote! as long as you understand it that's what matters and also by the way as far as school. I've had a 4.0 average in college when i was there and as far as writing you have to be really skilled with words and vocabulary to be able to rap and make sense so i do write pretty well. as far as grammer and things like that go, my words are spelled correctly most of the time and also you can understand what i'm saying so at the end of the day i think i'm doing a good job and you know what i'm a leave out the period after job so you can fill it in aight so 1luv and god bless peace
and i agree with them all but its really hard to do that said. Mass market price for example is very hard to achive early in this console cycle. If they could Sony would have.
Hiphop is right on the money props to you. Believe me not everyone here can spell properly and no one is perfect I knew exactly what you were saying and didn t even take out my red pen and correct your mistakes lmao j/k bro
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