So pervasive has the UK's quest for high definition become that even screens as small as 15in are feeling the need to pack HD resolutions - regardless of whether it's truly possible to perceive the 'HD difference' at such a puny screen size.
Toshiba's new 19AV505D is just such a 'small screen, big resolution' product, cramming 1,440 x 900 pixels into its widescreen 19in frame. The question is, will this resolution turn out to be more than just a gimmick?
The reams of pixels have, at least, found their way into what is by small TV standards a pretty attractive home. Far too many small TVs still look like reworked PC monitors, but this Toshiba's gloss-black finish, tastefully rounded corners and gently curved bezel is clearly designed specifically with a domestic environment in mind.