EA sets sights on becoming leading sports brand

Peter Moore says label can overtake Nike and Adidas in public eye.

Peter Moore has told MCV that he is aiming to make the division "the leading brand in sports" – eclipsing Nike and Adidas.

Speaking as we crowned him an 'MCV Legend', EA Sports president Moore said his current aim is to make his employer more recognisable than the biggest names in sportswear and apparel.

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