Carl Williams writes, "The ActionMax was not exactly a hot seller in the late 80’s when it was released. For one, it relied too much on the gamer to own other hardware, such as an expensive VCR. Also, games were not exactly games, rather they were pre-recorded footage on VHS tapes- think early Sega CD Full Motion Video games like Night Trap and Sewer Shark (who knows what system they were originally planned for?). Obviously sales were horrible, even worse than what Sega experienced with their Master System console in North America (calm down UK readers). There were only a handful of titles released for the ActionMax and the only one worth checking out was left on the developer’s kit."