Nuka Cola, A Hit and a Miss

Bethesda, Target, and Jones missed a huge opportunity for Nuka Cola, some amazing merchandise, and a marketing campaign like we haven't seen before for a video game.

[-Foxtrot]

You mean Jones Soda where they've only changed the label

If we got it in something like the actual glass in F4 I'd be more impressed, it would actually feel a little collectible

[Double_O_Revan]

You never would've gotten that kind of marketing out of Target. Gamestop, maybe. But they wouldn't have gone to those kinds of lengths, and potentially confused everyday customers with something so elaborate.

[Ethereal]

Yea, I was minutes late getting one at my local target. Customers in front of me grabbed three or four at a time and wouldn't part with any. Oh well, I thought it was a nice little collectible but as stated it wasn't even modeled after the game just a label change. Not worth the $50 price tag on eBay.

[KiwiViper85]

I thought the same about Sunset Overdrives "Overcharge"

They did produce it but only gave it out at a few conventions. I would've brought an "Overcharged edition" for an extra $10 if it included a can.

[WeAreLegion]

Yeah. I have a few of the Overcharges still.

[secretcode]

So what flavor is this a relabel of? I kinda want to try it but I sure as hell don't want to hunt one down.

[OhMyApollo]

Its their Berry Lemonade Soda....The normal stuff is pretty good.

[Patrick]

Same color as Jones berry lemonade soda. We bought some to make our own Nuka collectable since Target only had 12 bottles per store and let employees buy them to sell on ebay. I won't be shopping at Target anymore because of how crappy they handled this. They never mentioned that it would be soooo limited. Anyway, it's very easy to make your own collectable and make it better than target did, just google it. Oh and the berry lemonade sucks. But it is bright blue and will look good once I put it in another bottle and reseal it.

[OhMyApollo]

I mean.....Not all stores allowed this, most stores made employees wait and then limit quantities...Not saying there arnt exceptions...The real problem was people could place orders at like...6am for 12 bottles online, then pick them up

[Patrick]

It was still handled really crappy. Only 12 per store was pathetic. I stand by my previous comment and urge people to make their own.

[ColonelHugh]

Only a few per store? Sounds like the Nuka-Cola Quantum launch at the Super Duper Mart.